Cision

OCTOBER 7, 2016

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Can you be pitched via these channels?

Pitching 275

Pitching Television Energy Social Media 275

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 108

Social Media Report Survey Media 108

Cision

JANUARY 17, 2018

Developing just the right pitch has never been easy, however. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches.

Pitching 215

Pitching Journalism Construction Writing 215

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

NOVEMBER 10, 2015

The rules for pitching journalists have changed. Gone are the days of the 30-second elevator sales pitch. So how can you gain the media coverage your brand needs through a digital encounter? A: Social media helps you become a known quantity. Journalists tend to follow one another on social.

Social Media 120

Social Media Media Pitching Privacy 120

Cision

JULY 13, 2016

Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. Today’s journalist is social media savvy. In fact, two-thirds of journalists use social media daily. Some share their own content on Twitter, Facebook, LinkedIn and the rest.

Pitching 120

Pitching Strategy Social Media Fashion 120

Rock the Status Quo

DECEMBER 23, 2014

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Please email me at morgan (at) rockthestatusquo (dot) com* if you are interested in joining the new secret Facebook group for my upcoming book, Above The Noise.

eBook 172

eBook Pitching How To Media 172

Axia PR

AUGUST 13, 2018

adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.

Social Media 182

Social Media Media Survey Facebook 182

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Polaris

NOVEMBER 27, 2014

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Don’t be the most annoying brand on Facebook. Engagement is key on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Cision

DECEMBER 10, 2015

We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? Here’s a preview of the advice you’ll find in our social media pitching tip sheet: 1. Build Media Lists.

Pitching 120

Pitching How To Social Media Report 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable to carry out their work without social media. We’ve found that in the U.S.,

Journalism 120

Journalism Social Media Study Media 120

Cision

MARCH 18, 2016

We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? I am open to Twitter or Facebook communication as well.

Pitching 120

Pitching How To Travel Writing 120

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv I added this post script for the people on Facebook and Twitter that didn’t. Metrics PR activity will be benchmarked against other activities in the marketing mix.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Stephen Waddington

AUGUST 9, 2019

Next time you call out a brand on the internet please stop and think about the individuals behind the social media profile. The social media and public relations community was quick to pile in and criticise EasyJet’s actions. The mob pitched its faux fury in Facebook groups, Twitter and industry media.

Social Media 60

Social Media Media Government Internal 60

Cision

JUNE 28, 2017

Wondering what Login is, what it’s about and how you can get Ina to cover your pitches? Read our Q+A with her pitching tips below! How do you prefer to receive pitches? I read all the e-mail that I get, and it’s by far the best way to send me pitches. It also works great for pitches! and the Bay Area.

Pitching 159

Pitching Report Technology Storytelling 159

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159

PRSay

JUNE 15, 2017

Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. Here’s a few tips you can take from the results: Pitch in the morning. and 11 a.m.,

Pitching 125

Pitching Survey Journalism Conference 125

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching Internal International Mobile 120

PR for Anyone

SEPTEMBER 8, 2021

Start on social media and be “social.” Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. See what kinds of things they’re posting on social media. Comment when relevant.

Television 221

Television Pitching Interviews Radio 221

Flack's Revenge

MAY 23, 2017

We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. We also know that it is a noisy world, and there’s much competition for the headline.

Facebook 120

Facebook Advertising Advertising Pitching 120

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. Follow up on your pitches and stories so we can cultivate a working relationship. How do you prefer to receive pitches? Can you be pitched via these channels? Why/ Why not?

Pitching 120

Pitching Agriculture Report Energy 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. However, I learned a lot about reporters and pitching in that capacity. And now onward with this month’s PR Tech Sum. >>>

Reddit 174

Reddit Software B2B Technology 174

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? The Cision Media Research Team maintains a database of more than 1.6

Pitching 120

Pitching Telecommunications Trends Technology 120

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. It’s important to not adopt a one-size-fits-all approach to social media.

Fashion 74

Fashion Social Media Brand Branding 74

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself.

Pitching 120

Pitching Instagram Viral YouTube 120

Bad Pitch Blog

JANUARY 23, 2013

Harry has started posting bad pitches on his Facebook page. Facebook: Our Inner Dialogue.Online Social media tends to become an inner dialogus of sorts. And we want folks like Harry to vent the pressure of bad pitches. And Facebook''s serving that purpose for Harry. And we''re glad. It''s noise.

Facebook 82

Facebook Pitching Google Social Media 82

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch? .

Pitching 88

Pitching Twitter Social Media Agency 88