Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. Oftentimes, a bubbling crisis will hit Facebook groups, Reddit, TikTok or X before mainstream media catches on. Social media chatter moves even faster.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Prohibition

NOVEMBER 17, 2022

Facebook adds a new group option. After Facebook’s recent group updates, the platform has added a new group option which enables group members to make themselves moderators. Six Tips To Get Better Investment On Your Facebook Ads. Twitter seems to be amending this issue – but not before it already went viral.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Google and Facebook struggle with fake news. Google, Facebook and other top sites face a public backlash over the role fake content might have played in the U.S. The public is a sucker for wedding stories.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Communications Conversations

MAY 20, 2020

On Facebook J&J created five different “mini-shows” out of the full-length feature show on May 12. They’re doing the same thing over on Facebook and Twitter. Not sure if it’s working, but the full shows are getting some good views on LinkedIn. And, that’s just one channel!

Journalism 148

Journalism Branding Brand Interviews 148

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. There are hundreds of pharmaceutical companies in the world. .” Tablets taken, the gamer quickly recovers and the ad ends, “Excedrin, game over for headaches.”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Waxing UnLyrical

MAY 13, 2019

Regeneron Pharmaceuticals. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Fast Retailing. Hindustan Unilever.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Think eBay, Etsy, or even Facebook Marketplace. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Think eBay, Etsy, or even Facebook Marketplace. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Think eBay, Etsy, or even Facebook Marketplace. Those numbers are just hospitals, not clinics, not offices, not private practices. And those are only the sectors that take patients, healthcare has expanded far beyond patient care. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. No one logs into Facebook in anticipation of seeing sponsored content from a favorite brand. by Frank Strong. How is it possible for a sales rep to sell prescription drugs to medical doctors?

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. – Grunig – Facing up to Facebook

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

SEPTEMBER 16, 2014

What’s even better is that the proliferation of YouTube, Facebook and other social media channels is forcing corporations, business executives and public figures into greater degrees of transparency, making getting away with spin harder than ever before.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PRSay

MARCH 29, 2017

82 percent believe more regulation should be applied to the pharmaceutical industry. The actions of business can also stoke fears: 72 percent believe the government should protect our jobs and local industry, even if it means the economy grows more slowly. “They’re scared about their jobs.”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Growing readership while reaching a broader audience is the perennial goal of every blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. Growing readership while reaching a broader audience is the perennial goal of every blog.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

JANUARY 12, 2017

The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications!

Social Media 70

Social Media Pharmaceuticals Company Media 70

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). Just compare the Facebook IPO with NASDAQ’s trading glitch. Everyone remembers the Facebook part, but the NASDAQ piece, not so much. And when the process of the IPO blew up, they played the blame game.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Maxim Behar

NOVEMBER 19, 2020

There is a unified health pharmaceutical system and there all pharmacies are connected to some electronic system. And they were referring to mysterious posts unknown to me on Facebook. There are radio stations, which seems quite archaic to me. Maxim Behar: For example, they could inform you which antibiotic you can take.

Government 52

Government Measurement Pharmaceuticals System 52

Maxim Behar

NOVEMBER 16, 2020

Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. Host: Our Prime Minister also limited himself to Facebook and the "jeep". We need to keep the business alive. Why did this happen?

Government 52

Government Measurement Crisis Radio 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. First, Google and Facebook announced they won’t support the ad technology for fake news sites, and Facebook has said it’s devising a range of countermeasures to flag false articles. EpiPen price causes outrage.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202