Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. The Lenfest Institute for Journalism, blockchain organization ConsenSys, Civil Media and The John S. Facebook has also made moves to support journalism.

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Thinking Critically with Robyn Stevens

Critical Mention

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

Why and How to Switch Media Monitoring Platforms

Critical Mention

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome.

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Four Earned Media KPIs to Track

Critical Mention

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

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5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.

The State of the News Media 2015

Journalistics

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Has the Digital Age Affected the Impartiality of the Press?

Cision

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles.

International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. We’ve seen this with hyper-partisan Facebook pages that spread false information and fuel stereotypes and biases.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Use a writing style that’s personal or journal-style writing.

Social Sharing Feeds Our Appetite for News

David PR Group

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If Reporter Claire Cain Miller in The New York Times recently wrote that rising news website Buzzfeed now gets more traffic from Facebook than from Google.

The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Facebook.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

Digital Video Or Die

Flatiron Communications

Nobody under the age of 30 has a television in their apartment and they’re all watching stuff online…Hillary Clinton announced her campaign in an online video. The Flack Digital Video Digitally Native media JOurnalism Legacy Media PR

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The State of the News Media 2015

Journalistics

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

I posted on my Facebook page and told ALL my friends and family why they should support the film. The producers made sure each person on our team would personally thank each donor, publicly – like on Facebook, after we received a donation from a friend.

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Behind the Headlines with Erik Wheater

Cision

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. How has your background in journalism influenced your abilities in PR?

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Step aside, Facebook, Instagram and Snapchat. However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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Free Report! What’s the State of the Media?

Cision

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television.

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5 lessons learned transitioning from journalist to PR pro

PR Daily

After serving the public for 22 years as a television journalist, I decided the bright lights had shone long enough. The difficulty lies in knowing which rules of the journalism and media relations road are merely suggestions, and which are still etched in stone.

Buzzfeed and Twitter seek to turbo-charge content marketing

PR Daily

Pound enables brand managers to see what happens when a tweet is then shared on Facebook, prompting another follower to share it in a blog post, and so on. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

6 Research-Based Insights About Viral Content

Cision

We have three to five distinct peer groups on Facebook (plus oftentimes our mom), and we consider how the content that we post will be received by the people we are connected with online. Also, you should probably share this post on Facebook. Journal Of Marketing , 78 (1), 1-19.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. Facebook said as much in a recent study about brands on Instagram.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

We’re saying this is a Super Bowl-sized television series. The Wall Street Journal reported : Other brands have found themselves unexpectedly in prominent media venues before—and struggled to make much of the opportunity.

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8 films for PR and marketing pros

PR Daily

The Social Network” (2010): A brilliantly edited film, with gorgeous cinematography—not to mention the compelling story of how Facebook got its start. It has a great cast, including Justin Timberlake as Sean Parker, the cofounder of Napster and the first president of Facebook.

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How can you rebuild a damaged reputation?

PR Daily

Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn.

How live, unfiltered social video has changed breaking news coverage

Media Bullseye

I’m old enough to remember having only three television networks, each of which provided a nightly news program 30 minutes in length. Social media, and Facebook Live in particular, has changed this dynamic. The question that remained somewhat open was “how will Facebook handle this?”

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How to Use Dynamic Listening to Reach New Customers

Cision

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal.

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Communications pros pay tribute to Morley Safer on Twitter

PR Daily

Morley innately understood the power of television and its ability to help us wrestle with tough questions. RELATED: Join us at Facebook HQ for the Social Media and Storytelling Summit. His is a legacy not soon forgotten.

Behind the Headlines With David Landis

Cision

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. While journalism continues to shrink, PR will continue to grow. My favorite social media platform is…Facebook.

Why hasn’t Apple launched a VR headset?

PR in High Definition

Even Facebook is doing it. We might be wildly off the mark here, but until the superbrains at Apple manage to make VR headsets slick, sexy objects which look great on and off your head, and there is enough content to make VR a serious contender to television, I suspect that we’ll be waiting a while for Cook’s superbrand to get into the race. – Photo credit: Knight Center for Journalism in the Americas, University of Texas at Austin. Everyone’s doing it. Sony’s doing it.

7 ways to reignite your creative spark

PR Daily

RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ]. John directed the short documentary "Who’s Lenny," which won Best Short Film at the Royal Television Society Awards in 2012.

5 universal PR truths

PR Daily

His commentary here has landed him placements with the Associated Press, Reuters, USA Today , CNN Money, The Street and MarketWatch, and has earned spots in multiple CNBC television segments. Some PR strategies are applicable to any business.

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Equinox and SoulCycle downplay political backlash, Pizza Hut shutters stores, and marketers purr over #InternationalCatDay

PR Daily

The Wall Street Journal reported : The warning comes as the New York Times reported second-quarter net income of $25.2 Despite an extended period of crisis and scandal, Facebook still holds a lot of sway over the public.

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Adele, Social Strategy and Brand Management Power

Solo PR Pro

Scripps School of Journalism at Ohio University. I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University. Remember when organic reach on Facebook approached 50%?

30 jobs in the PR and marketing world

PR Daily

The organization describes the role: As Marketing Coordinator you will devise and deliver results-driven marketing strategies targeting readers and authors of our high profile journals list. Senior manager, integrated marketing—Disney ABC Television Group (New York).

Familiar TV docs help Cigna deliver new marketing campaign

PR Daily

The attention-grabbing actors will appear on television, digital and social media channels, using their star-power to convince consumers to get annual checkups, know key health numbers for blood sugar, cholesterol and blood pressure, and take control of their health.