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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. I love this idea.

Study 138
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Until next time!

Media 162
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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Sponsored content is content that an organization or brand pays to place and promote.

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Behind the Headlines with Erik Wheater

Cision

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. It’s the exact same thing in public relations.

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Free Report! What’s the State of the Media?

Cision

Today, stories are a complete experience carried through text, images, videos and other media. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120
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Behind the Headlines With David Landis

Cision

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. In the old days, there was a big separation between paid and earned media and that line has increasingly become blurred. While journalism continues to shrink, PR will continue to grow. Rapid Fire Round.

Writing 120
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Social Sharing Feeds Our Appetite for News

David PR Group

Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis.