Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

Cision

JANUARY 9, 2017

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

Print 120

Print How To Local Customer Service 120

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter? It divided its content into regional or metropolitan editions.

Journalism 120

Journalism Strategy Brand Branding 120

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. Documents can also be easily exported in a virtual, physical file or print format. Airtable , Asana and Trello are the most common examples.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JUNE 8, 2017

broadcast, online, print, etc.). For example, Nardi Media, a boutique agency located in Washington D.C., I have access to all major media outlets as well as local or niche outlets that I may not have known about,” said Ashley Bernardi, founder & publicity director at Nardi Media. Role (exact job titles). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. See all the other examples of Pitches That Placed by viewing our list on The TypeBar. From Digiday to Fast Company, we have you covered with all the examples you need. Louis area.

Travel 83

Travel Pitching How To Guidelines 83

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

MAY 20, 2020

Podcasts, print advertising, or paid influencers? For example, look at these two headlines: 1 – Bob’s Parts introduces new widget. 2 – Local man discovers answer to lifelong problem. These are simple examples, but think about how they land on a person skimming headlines. Traditional media? Social media? Digital platforms?

Measurement 88

Measurement Print Local Social Media 88

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. For example, print has fallen off the cliff on which it was already teetering precariously. Even where available, in a germ-phobic world there is a reluctance to pick up what many can see as unclean printed publications.

Radio 89

Radio Skype Print Local 89

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 10, 2017

Is it local, budget friendly travel? Be sure to offer a news hook, and explain why a magazine for example, needs to cover something now. Print media and travel freelancers have longer lead times, often three to four months in advance. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch.

Travel 174

Travel Pitching How To Radio 174

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I coordinate a lot of TV segments and print/online interviews across the country. We recently did some family workout segments on KARE 11, for example.

Radio 167

Radio Journalism Interviews Energy 167

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Cision

JANUARY 25, 2016

In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. One day Andy bought a few chickens at a local farmer’s market. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133

Melissa Agnes

OCTOBER 16, 2014

Other examples are the military, when academy graduates become officers with little or no time in the ranks. Examples are firefighters, military officers, police officers, search and rescuers, and social workers. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level.

Education 270

Education Government Policies Wikipedia 270

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. This is “journalists talking journalism”. Mumbrella.

Media 76

Media Journalism Radio Print 76

Beyond PR

JUNE 30, 2016

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. Take WOUB, for example, out of Ohio University.

Radio 69

Radio Newspapers Print Media 69

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. It’s a good example of a data source and in this instance it serves insights directly. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. It’s the perfect example of how different mediums converge. When possible, mix media. Does your media push translate into a foray into another medium?

Instagram 159

Instagram Reddit Transportation Creativity 159

The Stalwart Blog

JUNE 27, 2016

Here’s an example of a recent listserv post. We need to develop protocols for how to credit local businesses and the like that give to our schools. Then how should they be acknowledged online and in print--logo? In a short period, I’ve learned a great deal from this group. link to business? explanation of what they do for us?

Financial 74

Financial Print Policies Resources 74

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 64

Journalism Brand Branding Advertising 64

5W PR

JANUARY 8, 2019

For example, an aromatherapy skin care line will activate at a wellness retreat, and a hair care brand will debut their new dry shampoo at an overnight festival. By activating at Indie Beauty Expo , for example, brands can reach buyers, media and consumers in one swoop. Even industry expos are evolving to cater to multiple audiences.

Brand 74

Brand Branding Instagram Fashion 74

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Both of these examples would require many more qualifying phrases surrounding them, as these two keywords are far too broad on their own. Account for these dual instances in your planning (discussed further under Step 2 below).

How To 265

How To Media Software Agriculture 265

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). In a related example, my daughter had a birthday party where she takes karate lessons.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.

Journalism 120

Journalism Social Media Media Study 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. Some of this variety stems from the organizational chart.

Employee 149

Employee Print Writing Survey 149

Barokas

AUGUST 8, 2017

The success of Ibotta’s ‘best days to buy’ data is just one example of how data, when compelling, relevant and timely, is the ultimate PR gift that keeps on giving. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Storytelling happens in print.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Buzzstream

AUGUST 28, 2024

For example, if we pitch a local TV news outlet in Chicago, we might want to reach early morning producers and evening producers at different times. However, with MuckRack, we need to segment those contacts into separate pitches or lists, which can be tedious when pitching multiple local news outlets.”

Media 62

Media Reddit Digital PR Tools 62