5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

5W PR

OCTOBER 14, 2024

Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust. It’s also helpful in delivering consistent messaging.

B2B 78

B2B Company Publicity Marketing 78

5W PR

JUNE 20, 2025

Effective Media Training and Communication Media presence amplifies thought leadership efforts. According to event organizer data, speakers who regularly present at industry conferences see a 300% increase in LinkedIn profile views. Visual Content : Posts with images receive 98% more comments than text-only updates.

Media Training 78

Media Training Leadership LinkedIn Analysis 78

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

Media Training 78

Media Training Training Trends Media 78

5W PR

MAY 20, 2025

Regular communication through social media, industry events, and one-on-one meetings helps maintain these relationships over time. Prepare these experts with media training to ensure they can communicate effectively while staying within regulatory bounds. This helps establish trust and positions you as a go-to resource.

Media Relations 78

Media Relations Healthcare Media Privacy 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. PR can also provide valuable support for both earned and sponsored event appearances, guiding media outreach and assisting with content.

Agency 188

Agency Publicity Media Training Pitching 188

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. A very tight and realistic budget at the outset demonstrates good stewardship, but in any event, weekly budget updates are recommended.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Ask anyone in the business, and they’ll have horror stories about disastrous media events, missed opportunities, or scary clients. We get very crafty. Then there are the treats.

Creativity 243

Creativity Groups Retail Media Training 243

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 196

Energy Analysis Media Retail 196

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. But, I’m talking and thinking about something much deeper than a one-time event. ” What comes up? Where are they?

Media Training 68

Media Training Training Social Media Media 68

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Corporate 195

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

Hotels Local Interviews Viral 200

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. Unfortunately, there is no shortage of these types of events online. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. But, are they a crisis?

Social Media 239

Social Media Crisis Training Media 239

Polaris

NOVEMBER 22, 2014

Prior to the event, take 2 minutes to “power pose” – that is, to make yourself physically bigger. If you need help improving your presentation skills, try the 2-minute power pose or get in touch to learn more about our training sessions. Media Training'

Publicity 190

Publicity Interviews Training Media Training 190

Bianchi Biz Blog

DECEMBER 5, 2024

Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. Most influential media for consumer communication in Ireland RTÉ & Virgin Media Television – A diverse mix of programming across two great national stations. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Thought leadership events. Brand perception audits. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Focus on Your Audience. Identify When and How to Go Pro.

How To 221

How To Media Training Financial Storytelling 221

Presspage

JANUARY 21, 2025

A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. In other words, it should inspire actionnot simply be the final result.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

MAY 24, 2025

Adverse Event Reporting: Maintain open channels for consumer feedback and demonstrate responsible handling of safety concerns. Explain technical terms in consumer-friendly language. Manufacturing Disclosure: Share information about production facilities, quality systems, and testing procedures.

Strategy 78

Strategy Marketing Crisis Communications Healthcare 78

5W PR

MAY 19, 2025

PR teams should align announcements with relevant industry events, regulatory changes, or broader healthcare trends. For instance, telemedicine companies that timed their PR campaigns during the height of COVID-19 received substantially more media attention and investor interest. Timing also matters significantly.

Healthcare 78

Healthcare Crisis Communications Survey Measurement 78

PR Daily

MAY 27, 2025

Tip : Annual meetings, conferences and other events often generate news. Send your writer to report in real time from the event, conduct video interviews, and post on social media. If your writers can’t be there, schedule video interviews during the event to enhance your coverage. 2, Shoot a music video.

Creativity 64

Creativity Journalism Video Interviews 64

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. It’s not just press releases and media training. Yet they are aware that the cost of a mistake, or a simple overreaction can be high. About 25% of the communications executives surveyed have MBAs.

Trends 199

Trends Corporate Employee Reputation 199

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. Follow up .

Interviews 208

Interviews Media Construction B2B 208

Stuart Bruce

OCTOBER 6, 2016

The majority of in-house comms people gain their social media education and insight from conferences and events (50%) and seminars and roundtables (50%), which has grown significantly by 18%. Over half of agency people require more digital/social media training (53%). Digital PR training.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. It’s important to reference trends and current world events that may impact your business. Nothing in public relations is quite as rewarding as securing an important interview for a client.

Interviews 206

Interviews Media Advertising Advertising 206

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

We can’t use that __ for posting at the event, it’s way too long. Despite intense media training, our spokesperson could not keep the _ __ straight in an interview. media monitoring. We can’t use that hashtag for posting at the event, it’s way too long. thought leadership. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120

PRSay

MARCH 9, 2017

Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. During a recent shooting in which three police officers were killed in Baton Rouge by a sniper on a Sunday morning, one person was broadcasting the event on Facebook Live while another eyewitness was live on Periscope.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Although the channels have changed, there’s still one constant.

Interviews 157

Interviews Infographics Media Media Training 157

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. The event will be moderated by Philip Rebentisch, President of AMA Los Angeles. Sean Kelly: Head of Sales, Spotify.

How To 56

How To System B2C Training 56

Flack's Revenge

NOVEMBER 4, 2015

We share this quote and others in our media training sessions. The point is not to scare new spokespeople, but instill a healthy amount of caution when dealing with the media. It is a faux memoir, written in the former president’s voice, that presents an alternative history and captures his paranoia.

Media Training 120

Media Training Training Interviews Media 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way. But, failing to prep can be a miscalculation.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Keep in mind holidays, seasons and other special events.

Social Media 120

Social Media How To Media Media Training 120

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest.

Measurement 97

Measurement Media Training Google Resources 97

PRSay

FEBRUARY 5, 2020

Otherwise it comes across as: “Hey stranger, I’m using this weather event as an excuse to reach out to you in hopes of getting something from you in the future.”. So this is not a post advising you to send expressions of concern to your media list the next time a weather event threatens their hometown.

Media 154

Media Pitching Media Relations Communications 154