Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Highlight ‘events’ in real time. One of the big trends of 2020 was a shift to virtual events, primarily on Zoom.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

5W PR

MARCH 28, 2024

Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Monitor media and seek out speaking opportunities for clients as “thought leaders”. Daily client interaction to update, report on and discuss media relations. Provide strong guidance and leadership to junior-level staff. Thursday team-building sessions/events. Diverse range of clients. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

PRSay

FEBRUARY 15, 2018

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Media Relations 99

Media Relations Media Web Pitching 99

Stern + Associates

NOVEMBER 13, 2023

Global Events Are Impacting Executive Visibility More Than Before To say the least, it was an eventful year when it came to hot-button political events and global upheaval. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected.

Trends 116

Trends Communications Conference Leadership 116

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. They can also bolter your image by booking you at events and entering you in awards. Handpicked Related Content. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

The Hoyt Organization

DECEMBER 8, 2023

Thought Leadership Brands You A Trustworthy Expert Effective thought leadership (sharing unique, expert insights and high-quality content) can consistently raise your profile in the market and get your brand recognized. That said, thought leadership isn’t just about spreading information.

Leadership 52

Leadership Social Media Reputation Brand 52

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. Managing Media Relations and Messaging During times of regulatory scrutiny, media attention intensifies, making effective media relations and messaging even more critical.

Community 52

Community Education Leadership Guidelines 52

Scott Public Relations

FEBRUARY 14, 2019

Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. These events, which include losing a parent, mental health illnesses in the family, and domestic abuse, can make children more likely to suffer depression, become alcoholics, and use IV drugs.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

AUGUST 1, 2022

“The silver lining in intensified demand and volume for comms expertise in the wake of the past several years’ events is certainly validation for the ROI of our profession,” wrote Stacey Miller , Vice President, Communications, Auto Care Association and one of five contributors to the report. When asked, “Why?”

Survey 127

Survey Communications Measurement Internal 127

Shift Communications

DECEMBER 12, 2022

They showed us a lot of trust in putting together a truly integrated awareness and education campaign, and it really helped move the needle in terms of market leadership and, ultimately, sales. It ended up being a really effective way to get a message out in the media that we had total control over. Did you hit any snags along the way?

Marketing 78

Marketing Mobile System Instagram 78

Scott Public Relations

FEBRUARY 14, 2019

Because the power of adverse childhood events to permanently mar a human being’s life is astonishing, and depressing. These events, which include losing a parent, mental health illnesses in the family, and domestic abuse, can make children more likely to suffer depression, become alcoholics, and use IV drugs.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework.

Communications 78

Communications Analysis Leadership SEO 78

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

JULY 5, 2023

Others simply called me “the plane crash guy,” which may or may not follow me to other PRSA events. As a new PRSA member after beginning my career in college athletics, I told my wife that I got more out of those three days than I have at any other continuing education event that I’ve attended.

Exercises 86

Exercises Public Affairs Conference Education 86

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). 2024 media attendance is expected to be even larger.) Embrace the spirit of innovation at CES 2024 and be inspired to revolutionize your industry.

Automotive 70

Automotive Mobile Technology Trade Shows 70

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee wrote a statement about the event to ensure that journalists had accurate information.

Engineering 98

Engineering Television Travel Financial 98

Sword and the Script

FEBRUARY 20, 2024

But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you.

Report 105

Report Publicity Marketing Pitching 105

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Augustine’s six stages of crisis.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. That is a responsibility that rests squarely on leadership.

Case Study 120

Case Study Study Company B2B 120

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.). Business leaders who think great comms can solve poor leadership.”. And that’s not by running their Live Events meetings.”.

Communications 159

Communications Survey Education Leadership 159

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Ethical Voices

OCTOBER 16, 2023

I knew I really wanted to work with students, so I started in the international student office working with our international students doing recruitment, student affairs, event planning, communications, all of it. I left CenturyLink after about three years and went to the University of Louisiana Monroe.

Ethics 81

Ethics Data Crisis Apparel 81