5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Consumer Community Interviews 78

Bianchi Biz Blog

APRIL 25, 2024

Written By: Emma-Jane Dinan, General Manager, MOVE GLOBAL EVENTS As an automotive or mobility tech supplier, you must have MOVE on your agenda. With the entire ecosystem under one roof, MOVE promises to pull in more decision makers into one place than any other event. The booths and exhibits were very relevant.” – AISIN , Sr.

Mobile 54

Mobile Transportation Automotive Policies 54

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. We call it a background interview because it is just that – an exchange to provide background for a future story. Explain what is required .

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Publicity How To Agency Product Launch 334

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Pity the gaming launch that tried to compete with Pokemon Go this week!). Low-risk, high-reward.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient interview prep. Insufficient research. It takes talent, and we’re proud of that.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. (Somehow, it never happens in reverse.) The overpromise. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians. ‘So what?

Automotive 117

Automotive Mobile Interviews Video 117

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Barokas

APRIL 23, 2020

If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Get some one-on-one time booked to help company representatives practice interview techniques, fine tune key messages and sharpen responses to “rude qs”. Set up a media training 101 or refresher.

Crisis 88

Crisis Product Launch Media Training Interviews 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it. What are some things PR pros do that reporters find valuable?

Journalism 126

Journalism Media Relations Report Survey 126

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. Bad timing. There are so many ways timing can work for you in PR, but it works against you as well.

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How To Government Product Launch Internal 149

OnePitch

MAY 3, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny. This is good.

Banking 52

Banking Product Launch Pitching Interviews 52

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. But there are other elements that have to deal with influencers, events, and marketing to children. It’s a new product launch, that’s exciting. The task needs to be across all departments. And the marketing team is working on it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit.

Media 68

Media Leadership Product Launch Television 68

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. News and events. This includes staffing changes, product launches, expansions, partnerships and more. Roles and responsibilities. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. The key to a good press release is there is some type of news that interests the recipients.

Product Launch 52

Product Launch Analysis Report Interviews 52

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

Creativity 52

Creativity Brand Branding Product Launch 52

Prohibition

NOVEMBER 10, 2021

The video highlighted the events of the year, from start to finish using the most searched “whys” of the year. Their comedy show-like promotional video is similar to The Dollar Shave Club and captures all the uses and benefits of their service through an interview format. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Konnect Agency

APRIL 26, 2023

That’s where curated mailers come in – they’re like the red-carpet events of the marketing world, offering a glamorous and exciting way to promote your product. If you want your product or brand to make a big impact, your mailer needs to be just as memorable.

Agency 52

Agency Marketing Creativity Consumer 52