The Proactive Report

SEPTEMBER 25, 2014

The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News. Facebook is the clear winner here. adults use Facebook and half of those users get news there — amounting to 30% of the general population. How Social Media Users Participate in News.

Social Media 184

Social Media Reddit Media Facebook 184

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.

Local 98

Local Newspapers Sports Video 98

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world.

Advertising 62

Advertising Advertising Social Media Twitter 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Event Notice: Navigating Grief During COVID-19. Less is more.

How To 133

How To Facebook Energy Training 133

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

Pitching 185

Pitching Survey Video Examples 185

Flack's Revenge

FEBRUARY 23, 2017

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Even the savviest social media professionals may not be aware of the Facebook’s image specs.

Facebook 149

Facebook Guidelines Print Social Media 149

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62

PRSay

JUNE 14, 2019

Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform. Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day.

Instagram 147

Instagram Facebook Social Media Groups 147

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. Is there an event that you’re broadcasting?

Video 197

Video Facebook Retail How To 197

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. In this post, I want to focus on Facebook Live as it is something I started experimenting with as the social media manager at Cision.

Facebook 0

Facebook Marketing Video Film 0

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Prohibition

JULY 7, 2023

Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers. Are you promoting a product, streaming an event, sharing valuable insights, or interacting with your audience?

Video 62

Video Social Media Media Instagram 62

PRSay

MARCH 9, 2017

Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Social media is your competition. Who is winning that competition?

Crisis Communications 158

Crisis Communications Social Media Crisis Communications 158

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Brands inundated with many of the same questions and concerns should consider a social media chatbot to disseminate consistent answers quickly and clearly.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

The Proactive Report

JULY 10, 2014

Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. Create your own custom audience in Facebook using that data file.

Facebook 171

Facebook Advertising Advertising Digital PR 171

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media. You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Flack's Revenge

NOVEMBER 12, 2015

Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ. Social Media in China: E-commerce operators are working on providing deep interactive experiences for customers via social media.

Social Media 120

Social Media Media Apparel Retail 120

NewsWhip

SEPTEMBER 26, 2019

million engagements across the web and social and was shared over 265k times on Facebook. The strikes were more engaged on social platforms, with Facebook and Twitter really driving the conversation in real-time as strikes around the world progressed. Top Posts for Climate Strikes on Facebook. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

Social Media 120

Social Media How To Media Media Training 120

Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. Yes, others not attending the event also used #smmw15…but still!). Twitter accounted for 99 percent of the social mentions for the event.

Social Media 120

Social Media Marketing Media Conference 120

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Communications Conversations

OCTOBER 8, 2021

Facebook and Instagram were down for six hours on Monday, and we all lost our minds. Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans?

Energy 68

Energy Facebook Reddit Pinterest 68

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Unfortunately, there is no shortage of these types of events online. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1.

Journalism 120

Journalism Social Media Media Study 120

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Polaris

NOVEMBER 27, 2014

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. For brands, the way to get the most value from Facebook is to view it as a social setting (which it obviously is) and behave in manner that will make you popular. Engagement is key on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Marketwired

APRIL 28, 2016

Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block.

Social Media 100

Social Media Media Facebook Twitter 100

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Of course, the changes we see aren’t usually sudden.

Trends 385

Trends Employee Viral Advertising 385

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52