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New ethical culture report reveals the impacts of the pandemic on corporate accountability

by | Jan 27, 2023 | Public Relations

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

The latest volume of the firm’s 2023 Ethical Culture Insights Report draws insights produced from the firm’s proprietary Ethical Culture Quotient data set. The ethical culture research examines whether employees will report any ethical wrongdoings within their organization.

“Culture has become a topic of critical importance to every corporate stakeholder—employees, consumers, investors and regulators. At Ethisphere, sharing our data and expertise—so that all can learn and improve—is central to our mission,” said Erica Salmon Byrne, Ethisphere’s chief executive officer, in a news release. “Our latest report covers top trends from our global dataset, which has grown to over two million employee responses. With a number that large, we can do multiple demographic data cuts, including a pre-pandemic and pandemic era analysis, a generational analysis, and an update on the importance of managers.”

Why managers? “Our data shows that the majority of employees who made a report say they took their concern to their manager,” she said. “These front-line employees are critical to ensuring that an ethical culture is embedded across an organization and that reports are effectively addressed.”

New ethical culture report reveals the impacts of the pandemic on corporate accountability

These eight foundational pillars serve as a framework for systematically and objectively capturing employee sentiment on the formal and informal ethical systems of the enterprise. Developed by Ethisphere experts in collaboration with members of its Business Ethics Leadership Alliance, each pillar is designed to provide insights that lead to clear action and remediation (or praise) where it is most needed.

New ethical culture report reveals the impacts of the pandemic on corporate accountability

Ethical culture within businesses increased across the board

Based on the firm’s Eight Pillars of an Ethical Culture, respondents showed more favorable perceptions of their company’s ethical culture during the pandemic. Like all businesses, respondents faced greater turmoil during the last few years. But even amid such trying conditions, the culture of ethics they had in place before COVID-19 grew even stronger—helping to reduce risk, retain talent, and build value within their organizations. However, during the pandemic, although people became more willing to report misconduct and observed more of it, they tended to report it less.

Claims of bullying increased significantly

In stark contrast to the other 26 types of reported misconduct, the report found that bullying jumped a shocking 13 percent during the past few years. The report highlights several possible explanations for this significant increase, including the increasing presence of Gen Z employees, who as an age cohort report high levels of workplace bullying, as well as high levels of bullying in general. This increase also correlates with an increase in bullying during the pandemic, especially as people spent more time on-screen.

These eight foundational pillars serve as a framework for systematically and objectively capturing employee sentiment on the formal and informal ethical systems of the enterprise. Developed by Ethisphere experts in collaboration with members of its Business Ethics Leadership Alliance, each pillar is designed to provide insights that lead to clear action and remediation (or praise) where it is most needed.

New ethical culture report reveals the impacts of the pandemic on corporate accountability

Gen Z employees are least likely to report misconduct

While Gen Z represents a smaller portion of the data set from this research, it is interesting to note they are the least likely age group to report bad behavior. When compared to their Millennial, Gen X, and Boomer colleagues, 56 percent of Gen Z employees stated that they did not report misconduct when they saw it because they didn’t believe corrective action would be taken, followed by 47 percent who feared retaliation.

New ethical culture report reveals the impacts of the pandemic on corporate accountability

Managers matter

More than half of respondents (56 percent) named their immediate manager as the avenue by which they reported misconduct, which aligns with prior Ethisphere cultural reports for being the most common method of reporting misconduct. This underscores the importance of businesses preparing their managers to facilitate discussions around raising concerns and proactively set corporate-wide expectations around what reporting, investigations, and actions will entail.

Download the full report here.

Data for this report was collected from a survey of over two million global employees from the firm’s client base between 2016 through the end of Q3 2022. The 54-question survey focused on reporting behavior and how the behavior reflected certain realities around organizational speak-up culture.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter

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