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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 91
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Say No to Bad Clients in 2024

Solo PR Pro

Find an attorney who works with solos or small businesses and have them draft a templated contract for you. Recognize the signs that it's time to walk away, such as continuous disrespect, breach of contract, or ethical conflicts. A well-drafted contract provides legal protection and sets the tone for a professional relationship.

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We need to tell the hard truths – Ed Harrison

Ethical Voices

What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We have a responsibility to use data ethically.

Ethics 105
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. Just how do other people think about ethics?

Ethics 78
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

After arriving in Lewisburg, Byrum brought his nationally recognized talents to the local economy and worked as a business advisor at the Small Business Development Center at Bucknell University, counseling local businesses and helping area entrepreneurs achieve their dreams. He grew up in Wheeling, W.V.,

Ethics 76
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Successful Branding: Lessons Learned from Iconic Brands

Konnect Agency

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

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Top Digital Customer Experience (CX) Trends for 2019

Waxing UnLyrical

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Data Ethics Accompany Data Sciences. The application allows users to glimpse at how the company’s product will actually look on their faces.

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