Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. So, was Definers ethical?

You Really Did Learn This in Kindergarten: Be Fair

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Like Fulghum, PRSA holds “fairness” as one of our core ethical values. Our industry’s reputation depends on it.

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Davos World Communication Forum highlights

Stuart Bruce

This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc.

How to respond when you can’t answer a question

PR Daily

RELATED: Craft messaging that maintains trust and protects reputations ]. Research has proven that most humans can detect when someone is lying , so faking an answer is not a good choice—for more than just the obvious ethical reason.

Crisis lessons from MLB and the Astros

PR Daily

After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. MLB and the Astros must take specific steps to rebuild their respective reputations and re-establish trust with fans.

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions.

Facebook PR Exposed

Flatiron Communications

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Tying both aspects together, I advocate greater focus in public relations on routine incident management.