Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers. Trust but verify.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. Data privacy and security are also a concern.

Software 138

Software Tools Ethics Privacy 138

Prohibition

FEBRUARY 13, 2024

For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy.

Instagram 62

Instagram LinkedIn Social Media Media 62

Remote PR Jobs

SEPTEMBER 25, 2023

Working on marketing efforts for companies in the space, we've learned a few valuable lessons. Public relations law can touch on copyright law, privacy law, and ethics. Many blockchain companies know they need PR but are often unsure how to start or how to craft a strategy. Commit to PR as a long term strategy.

Strategy 100

Strategy Privacy Ethics Resources 100

Stern + Associates

MAY 20, 2022

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word. In a June 15, 2021 testimony to the U.S.

Company 62

Company Privacy Policies Government 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 185

Marketing Content Marketing Data Social Media 185

Landis PR

FEBRUARY 5, 2024

Effective PR has the potential to propel a startup from obscurity to a prominent market presence, profoundly influencing public perception and driving exponential business growth. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

FEBRUARY 11, 2019

Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. It all comes back to data and privacy and transparency.

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. People on the move Muck Rack appointed Lisa Landa as its first Chief Marketing Officer (CMO).

Software 118

Software Pitching Ethics Privacy 118

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains.

Tools 75

Tools Ethics Technology Privacy 75

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 134

Publicity Privacy Crisis Communications Ethics 134

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work? How do you approach it?

Ethics 79

Ethics Privacy Data Financial 79

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. As with most game-changing technologies, there is a lot of discussion about it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. As with most game-changing technologies, there is a lot of discussion about it.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Image credits: Unsplash and Marketing Charts.

Brand 108

Brand Branding Survey Customer Service 108

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Reputation 173

Reputation Privacy Banking Ethics 173

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

PRSay

SEPTEMBER 22, 2016

Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. Ethical dilemmas are rarely straightforward, especially in internal communications. We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR in High Definition

MAY 24, 2023

With over 80% of the search market share, Google is the household favourite, but even Google has its limitations. Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction.

Google 62

Google Engineering Tools Privacy 62

Mindful Marketing

AUGUST 9, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence "When it's least expected - you're elected. PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” You're the star today. You're on Candid Camera! ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. We’ll look at ethics and governance. Our notions of privacy and confidentiality will be challenged. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 89

Social Media Marketing Media Creativity 89

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

Marketing 47

Marketing Technology Training Privacy 47

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Also, privacy (ex. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with. Now, if that app is exclusive, that heightens the excitement even more!

Groups 96

Groups Social Media Ethics Meeting 96

Mindful Marketing

NOVEMBER 6, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A name change is seldom a small thing. There’s no reason that metaverse marketing can’t be “ Mindful Marketing.” ” Subscribe to Mindful Matters blog.

Facebook 73

Facebook Google Privacy Tools 73

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

Stephen Waddington

MARCH 8, 2019

The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. The use of personal data is governed by Data Protection and GDPR. The intervention of government to tackle the issue would be a good thing.

Government 62

Government Privacy Education Web 62

PR in High Definition

DECEMBER 17, 2018

This year, we’ve seen the roll-out of GDPR, 1.9bn people tuning in to watch Harry and Meghan getting married, Apple achieving a market cap of $1tn, as well as the UK gradually limping towards Brexit. Skills for the AI world : This trend cuts across more than just the comms and marketing industry, every industry is impacted by AI in some way.

Trends 48

Trends Privacy Ethics Government 48

Buzzstream

MAY 23, 2018

The important thing to remember is that the GDPR is primarily concerned with handling data ethically and according to the intended purpose. The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. limited to the Privacy Shield framework ) as providing adequate protection.

Privacy 48

Privacy Data Policies Tools 48

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Paul Roetzer, Founder and CEO of Marketing Artificial Intelligence Institute and PR 20/20. The future of marketing is about the future of experiences.”.

Case Study 50

Case Study Privacy Data Technology 50