PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan.

Storytelling 161

Storytelling Media Nonprofit Government 161

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

Strategy 78

Strategy Marketing Ethics Mobile 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today? Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Trends 0

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78