Stephen Waddington
AUGUST 22, 2018
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. Ethics must be at the core of our activity.
Deirdre Breakenridge
JANUARY 18, 2022
I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. Not that being a private person is a ‘bad’ thing, it’s just that I tend to use that privacy as a way to shut people out (i.e., If anything, it showed me where I could ‘go’ from here.
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Ethical Voices
MARCH 14, 2022
Ethical issues in merging the science and art of public relations. I am just finishing my term as president of my temple locally. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? How do we create belonging in a hybrid environment?
ImPRessions - Crenshaw Communications
MAY 18, 2018
It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.
PR Conversations
APRIL 27, 2015
Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.
PR Conversations
APRIL 27, 2015
Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.
Deirdre Breakenridge
JUNE 27, 2018
Pay attention to ethics. For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency. Be global but act locally. To succeed in this global era, brands must also act locally. Tips for Taking Action.
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