Facebook And The Perils Of Opposition PR
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline.