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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline.

You Really Did Learn This in Kindergarten: Be Fair


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Like Fulghum, PRSA holds “fairness” as one of our core ethical values. Our industry’s reputation depends on it.

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How to respond when you can’t answer a question

PR Daily

RELATED: Craft messaging that maintains trust and protects reputations ]. Research has proven that most humans can detect when someone is lying , so faking an answer is not a good choice—for more than just the obvious ethical reason. Learn how to keep your company’s messaging on point at Ragan’s Speechwriting & Public Affairs Conference in Washington, D.C. Executive Communication Leadership Communications Marketing PR PR Industry

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The Value of Strategic Communications in the PRSA MBA/Business School Program


Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. She is a public affairs and media consultant based in Washington, D.C.

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. It seems to me that there is an enormous focus within public relations practice and scholarship on high profile crisis situations that largely affect major organisations or state institutions.