Remove Ethics Remove Journalism Remove Leadership Remove Reputation

Ethics Month 2019: A Celebration of ‘Ethics Every Day’


On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

Ethics 106

It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

Ethics 112

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Civility as Professional Imperative


Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals. What the Bobby Axelrods may sacrifice is a purer form of success and respect, which is ultimately conveyed in a number of ways: relationships, reputations, personal and organizational brands, and the quality of the environments we travel in our daily lives. In a Wall Street Journal article published on Aug.

Ethics 105

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Will a leadership change make a big difference? When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. Learn to manage your risks, and don’t rely on regulators to sort out any ethical dilemma on the other side.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. Bill Nielsen, retired Chief Public Relations & Communications Officer for Johnson & Johnson, believes that the PR and journalism industries share a common currency: dedication to facts.

A Glimmer of Hope for Journalism?

Flatiron Communications

The “fitness” category includes news reports on candidates’ policy positions, personal qualities, leadership abilities, ethical standards, and the like. A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. Sure, quality journalism abounds in today’s news ecosystem. The post A Glimmer of Hope for Journalism? Source: Media Tenor.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

In 2020, I think we’ll see greater emphasis on corporate reputation and workplace branding. Finally, and maybe most significantly, I see 2020—especially as an election year—bringing even more concern about Big Tech and its dominance, and a growing ‘tech-lash’ by consumers, not just about data privacy and misinformation, but around issues of automation, ethics and AI, and income inequality.” But not thought leadership in terms of ‘being an authority in your industry.’

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

When it comes to building your reputation, is it more important to exhibit competence or ethics? Can yours be a company that is really good at what it does and still hold public trust without also touting ethical behavior on the environment, employment and comensation and other issues? The Edelman Trust Barometer for 2020 says ethics is three times more important than competence when it comes to building trust.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. The surveys have started.

B2B 72

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Consumers are also growing more mindful of social justice reform, with 74% saying that Black Lives Matter protests have caused them to support certain organizations for their diversity and inclusion efforts, and 88% saying it’s crucial for organizations to behave ethically.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The reputation issues started with Plank’s public praise of President Trump as a “pro-business” leader last year. To its credit, the company responded quickly in the wake of the Journal story.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Creative Headlines Will Drive PR SEO & Success in 2017


Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels. The reputation of a brand is ideally in alignment with each tweet, blast or post distributed online.

SEO 192

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty. Access to a broad range of quality journalism is essential.

PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Search Engines, Social Media and Journalism. 63% say the average person can’t discern journalism from rumors or falsehoods. PR is the guardian of reputation.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral).

Viral 100

Starbucks’ Howard Schultz announces retirement

PR Daily

The Wall Street Journal reported : Mr. Schultz laid the groundwork. The New York Times reported : Under Mr. Schultz’s leadership, Starbucks has waded into debates over social issues such as gay rights, race relations, veterans’ rights, gun violence and student debt. Our ethical sourcing (C.A.F.E.) Especially after Starbucks’ most recent PR crisis, Johnson will soon have the challenge of repairing Starbucks’ reputation without its iconic leader.

Facebook PR Exposed

Flatiron Communications

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. The stock tanked, but more importantly so did Facebook’s already sullied reputation. The Flack crisis management Facebook Investigative Journalism Public Relations The New York Times

Edelman: Trust in Organizations Collapsing Worldwide


Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” The change is worldwide, and the halo is fading even for NGOs, which previously had the highest reputation of any sector. In Japan—a country long known for its deference to leadership—trust is down 18 percent. Thought Leadership

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone. ” I’ve been surprised by how similar content marketing is to journalism.

Professional PR Development. Why bother?

PR Conversations

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. Let’s talk about professional PR development.

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. To leave the field of interior design and go into journalism–that eventually led me into PR.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Other challenges include ethics, power, propaganda and Western bias. But the Internet has made the second flow critical to the management of the reputation of an organisation and a market.