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Expert interview – Scott Guthrie on PR in the Digital Age


We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. The vehicle shaping messages has altered from newspapers, television and radio to include social media influencers. As external communicators we should realise that good corporate reputation is no longer a ‘nice to have’. Who is Scott Guthrie?

Would you buy a car from that man? Reputation is personal


I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. In the US, Gallup takes an “annual look at honesty and ethical standards among various fields”.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It has always been ethically wrong to mislead and lie.

Good PR a challenge for those making money while doing good

Media Bullseye

Not long ago, I listened to a piece on Radio Lab about the business behind blood banks, which made me think deeply about how altruistic organizations—particularly ones that need to function as businesses—have an extensively challenging PR task. Ethics Public Relations Feature

Increasing Your Media Coverage Through Storytelling


As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Keep it ethical. On Jan.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. My recent data ethics presentation featured the inside of HAL 9000.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far.

PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish.