Expert interview – Scott Guthrie on PR in the Digital Age
FEBRUARY 15, 2017
We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. The vehicle shaping messages has altered from newspapers, television and radio to include social media influencers. As external communicators we should realise that good corporate reputation is no longer a ‘nice to have’. Who is Scott Guthrie?