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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments.

Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. The vehicle shaping messages has altered from newspapers, television and radio to include social media influencers. As external communicators we should realise that good corporate reputation is no longer a ‘nice to have’. Who is Scott Guthrie?

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Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. In the US, Gallup takes an “annual look at honesty and ethical standards among various fields”.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It has always been ethically wrong to mislead and lie.

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Aligning a brand with a political party is a tricky business.

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Increasing Your Media Coverage Through Storytelling

PRSay

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical. On Jan.

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. If a deepfake is released that shows a CEO, for example, acting in a way that damages his or her company’s reputation, public relations becomes critical.

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Behind the Headlines With Rich Oppel

Cision

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. I find that some young professionals don’t read newspapers or influential websites.

Journalists broadcast from San Bernardino suspects’ home

PR Daily

Still, it couldn’t help the reputation of the Fourth Estate—to say nothing of law enforcement—when a journalistic scrum overran the apartment of suspects in the San Bernardino mass shooting Friday and began live-broadcasting and -tweeting the scene.

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PR pros’ role in the fake news epidemic

PR Daily

Some are heeding the call; others are taking advantage of the situation, ignoring journalistic ethics along the way. Denzel Washington was recently interviewed about a fake news claim surrounding whom he supported in the 2016 presidential election. We’ve all heard it.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking.

PRoust Questionnaire: Gregor Halff

PR Conversations

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

7 deadly PR sins to shun

PR Daily

Anonymous interviews with more than 20 high-level PR executives in South Africa revealed that the PR executives admit they lie to the journalists they work with, as well as subordinates and bosses. Lack of transparency can damage the PR-journalist relationship and brand reputation, as seen in the Volkswagen emissions test debacle. Millions of dollars are on the line and the brand reputations hang in the balance. They sell newspapers and drive Web traffic even today.

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2016: When PR Turned to the Dark Side

Flatiron Communications

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? It prefers live TV interviews (vs.

Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing.