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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. However, this question wasn’t hypothetical.

Ethics 94
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport. It’s ethically the right thing to do.

Ethics 96
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ICON 2023 Q&A: ESPN’s Amanda Brooks on Finding the Human Element in Stories

PRSay

14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” And to me, it was ethics.

Sports 77
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The PhD fresher

Stephen Waddington

Tomorrow is the rudiments of research methods, design, and ethics. The team has an international reputation for teaching and research and its application in practice. Today I joined fellow students for the induction with the same nervous anticipation that I had as an undergraduate.

Ethics 78
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. I was raised on a small family farm in northwest Ohio.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

Ethical communication is at the heart of this. I understand the governance and ethical issues that arise. I competed for Britain internationally at trampolining and 10 years in the sport taught me a huge amount about personal resilience, knowing yourself and giving your best no matter what challenges, you face.

Meeting 96
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Earn Your Spurs.