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5 lessons in ethics from PR disasters

PR Daily

The crisis brought on by negligence made many question the company's motives and ethics, and it’s still a cautionary tale for communications professionals. Let’s look at cases in which other PR pros violated ethical guidelines in order to advance their organizations’ means.

Ethics 171

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge.

Ethics 126

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral). Everything has viral potential.

Crisis 199

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Video 84

10 books every PR pro should read

PR Daily

This New York Times bestseller takes a stab at explaining why certain products and ideas go viral. RELATED: Overcome your biggest challenges in internal comms, PR and social media.]. Spin Sucks: Communication and Reputation Management in the Digital Age " by Gini Dietrich.

Marcomms: A year in pictures

PR in High Definition

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Facebook’s reputation was on the line and they suffered some serious damage.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral). Everything has viral potential.

Crisis 100

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

No matter what industry you are in or how ethically management behaves, it is possible that your brand will suddenly experience an event that results in bad press, poor reviews, and negative social media mentions. Potential ethical or legal pitfalls in your business.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

No matter what industry you are in or how ethically management behaves, it is possible that your brand will suddenly experience an event that results in bad press, poor reviews, and negative social media mentions. Potential ethical or legal pitfalls in your business.

Viacom and Hulu pull ‘Roseanne’ reruns [Updated]

PR Daily

Brand managers should consider Gay’s comments in light of ABC’s recent decision as well as other reputational crises—one in particular that led. In an earlier (TV) era, it would have taken half a season to make that decision after much internal analysis.". Hold to your code of ethics.

Facebook PR Exposed

Flatiron Communications

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a The stock tanked, but more importantly so did Facebook’s already sullied reputation.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We Other challenges include ethics, power, propaganda and Western bias.

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.