Ethics, International, Reputation and Viral

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? What is Native Advertising?

Viral

Viral Crisis Communications SEO Reputation

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis

Crisis Crisis Management Viral How To

To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis

Crisis Exercises Crisis Communications Reputation

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis

Crisis Crisis Management How To Viral

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media

Media Viral Video Newspapers

Marcomms: A year in pictures

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Facebook’s reputation was on the line and they suffered some serious damage. GDPR, the acronym you cannot escape.

YouTube

YouTube Ethics Crisis Industry

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy

Strategy Communications Reputation Measurement

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. The cover-up cost him four sponsors, his reputation and – maybe – his career.”.

Crisis

Crisis Airlines Reputation Corporate

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications

Communications Analysis Web Handbook

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation

Reputation Viral Employee Customer Service

Facebook PR Exposed

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a The stock tanked, but more importantly so did Facebook’s already sullied reputation. Later that day, the company’s abbreviated blog post went up.

Facebook

Facebook Public Affairs Crisis Crisis Management

Public Relations Today

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

A Look at Today’s Crisis Realities and How To Manage Them

Trending Sources

To Improve Crisis-Response Plans, Bring in a Red Team

A Look at Today’s Crisis Realities and How To Manage Them

Misinformation 2.0: Deepfakes are the biggest threat to media today

Marcomms: A year in pictures

11 ways Social Listening will Transform your Communications Strategy & Performance

7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

A critical review of Excellence Theory in an era of digital communication

The Top PR Threats To Your Company’s Reputation

Facebook PR Exposed

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