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Ethics Right at Your Fingertips

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore. Welcome to prsa.org.

Ethics 77
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Yet by acting as a superhero saviour regardless of the cause, public relations practitioners arguably absorb criticism and stress on behalf of the entire organisation.

Crisis 63
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.