Ethics Right at Your Fingertips

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” ” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore.

To Serve the Public Good, PR Pros Can Help Stop Spread of Vaccine Disinformation

PRSay

Among traditional anti-vaccination groups, a new report reveals that just 12 individuals and their organizations, whose goal is undermining public trust in vaccines, are responsible for the bulk of anti-vaccination content shared or posted on Facebook and Twitter.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. The Chartered Institute of Public Relations (CIPR) describes “greenwashing” as, The actions of a company, organisation or government, which promotes environmental practices, whilst acting in a way that is opposite or does not adhere to the claim.”. negative publicity; and.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. The Chartered Institute of Public Relations (CIPR) describes “greenwashing” as, The actions of a company, organisation or government, which promotes environmental practices, whilst acting in a way that is opposite or does not adhere to the claim.”. negative publicity; and.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. The Chartered Institute of Public Relations (CIPR) describes “greenwashing” as, The actions of a company, organisation or government, which promotes environmental practices, whilst acting in a way that is opposite or does not adhere to the claim.”. negative publicity; and.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally. Public opinion about the ethics underpinning media outlets and the morals of PR pros are perhaps linked. Though 95% of respondents said they were troubled by the current state of media, and many see a problem with the ethics of these industries.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. This is after all the business of public relations.

Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Handbook of constructionist research.

Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Handbook of constructionist research.

Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Handbook of constructionist research.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed.