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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer. It can also be a result of poorly conceived public relations efforts, which lead to the promotion of false or misleading environmental claims. negative publicity; and.

Ethics 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Yet by acting as a superhero saviour regardless of the cause, public relations practitioners arguably absorb criticism and stress on behalf of the entire organisation.

Crisis 63
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

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Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

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Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.