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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

article thumbnail

Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.