ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. What follows is a leadership struggle as Denzel’s character tries to have the order retracted.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

AUGUST 1, 2023

The multi-pitch generator is only available for enterprise customers ( see pricing ). PRophet is part of a portfolio of products grouped together under a “cloud marketing” division managed by Stagwell (NASDAQ: STGW ). People on the move Muck Rack appointed Lisa Landa as its first Chief Marketing Officer (CMO).

Software 121

Software Pitching Ethics Privacy 121

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.

Big Data 60

Big Data Crisis Communications Data Crisis 60