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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

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Behind the Headlines with Mónica Cortés

Cision

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227
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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Is there a way to incorporate mobile applications as a crisis preparedness and communications strategy (either internally and/or externally)? Photo credit: cbc.ca.

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95
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Looking Back at 2017: What a Year!

PRSay

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. This gave me the opportunity to share PRSA’s value in person.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I was drawn to the culture and energy here. I love working with Natalie and she’s really taught me the value of building and balancing relationships, both with the media and our internal partners. Why Life Time?

Radio 167