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Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. Jonathan H.

Pitching 120
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was drawn to the culture and energy here. I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. Why Life Time?

Radio 167
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International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Personal stories. Real stakes.

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Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Most earned media stories (what we call the editorial features and interviews that result from our efforts) take time to germinate, and an off-and-on strategy is a sure momentum-killer.

B2B 232
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. A personalized way to attract talent.

Video 149
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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. For a business software company, that may mean interviewing enterprise customers at a conference or soliciting feedback on social platforms.

Agency 140
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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Interviews were conducted both in person and virtually.