Smart PR Helps Spread Good News
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Emotions layered with happiness make up the majority of top drivers of viral content. While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.”
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