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7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. How will you market your firm? Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. He specializes in SEO and Content Marketing activities.

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What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. It’s about the Greek yogurt marketing wars and brand Yoplait’s efforts to craft an authentic story for its own Greek yogurt entry. Karly Gomez. Can authenticity be designed after the fact?

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. Technology is a great equalizer for a business. Goliath myth.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

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Smart PR Helps Spread Good News

ImPRessions - Crenshaw Communications

Emotions layered with happiness make up the majority of top drivers of viral content. This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. In fact, happy news is a main driver for social media sharing.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Click here activate employees on social and facilitate word-of-mouth.

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