Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Their importance to current and potential employees continues to grow. Employee Wellbeing First. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Aspirational or emotional? Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Writing Print Survey 147

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age. Synthesize the complex.

Conference 112

Conference Communications Storytelling Social Media 112

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. Although these expressions provide the organization with a sympathetic boost, it is not providing any benefits for their leadership.

Crisis 79

Crisis Trends Reputation Employee 79

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” which is what all fiction books do, right? Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 174

Survey Marketing B2B Study 174

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. “It is now hard to put a price on the reputation of your business. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. We have 130,000 employees. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

Landis PR

JANUARY 3, 2022

Second, internal communications and communicating with employees will be central to the success of every organization. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

MAY 18, 2022

Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”. Emotional storytelling. government. When to speak up?

Corporate 162

Corporate Communications Storytelling Government 162

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. Create a realistic reputation plan. . Its important to “walk the walk.”

Brand 160

Brand Branding Film Internal 160

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

Considering that Canada’s private companies employ three times as many staff as its governments, and exponentially more employees than non-profit organizations, this result is surprising. Most importantly, there is evidence of: leadership in core PR practice areas. strong acceptance of the strategic value of PR.

Study 99

Study Measurement Survey Education 99

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. The Social Toolkit.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications. Justin Goldstein | Press Record Communications.

Marketing 167

Marketing Employee Content Marketing Training 167