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Book review: Reputation in Business

Wadds Inc.

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Customers, investors, suppliers, employees, and even the community can be stakeholders. Better community relations can increase sales, employee morale, and reputation. When a crisis happens, it is important for a business to have a plan in place to communicate with the public.

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What You Can Do With a Public Relations Degree

5W PR

A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders.

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Jobs in Public Relations

5W PR

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Interns in Public Relations. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Establish and develop mutual relationships with key publics.

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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

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