Remove Employee Remove Internal Remove Privacy Remove Technology
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. Pitch podcasts by noon.

Analysis 142
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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. AI represents a significant growth opportunity for the UK.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. “A More internal comms. More internal comms. Adherence to privacy regulations.”.

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A fish rots from the head: reputation needs leadership

PR in High Definition

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. There are nuances and differences in attitudes, even within the technology sector. Employees love coming to work and competitors mimic and envy your success.

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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. This new technology enables 24/7 availability.

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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.