Remove Employee Remove Guidelines Remove International Remove Measurement

10 key questions for gauging employee satisfaction

PR Daily

Employee satisfaction is crucial, but the path to improving it isn’t always straightforward. Factors such as motivation, career growth, compensation and team morale influence how satisfied your employees feel. A crucial factor in improving employee satisfaction—and thus productivity—is to continually gauge satisfaction levels. Follow these guidelines to ensure your survey is efficient and effective: Keep it anonymous. Stay atop what your employees want.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. 5 ways to raise internal PR standards. Employee-generated content.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. Eight out of 10 respondents say the communication function is “very involved” in communicating internally about COVID-19 and 75% say the CEO is “very involved.”. Fewer than a third of respondents say they have promised not to lay off or furlough employees.

Report 100

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. MEASURED THOUGHTS. Two-thirds of LGBTQ+ employees report mental health challenges, and are 1.4

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. MarketWatch reported : “We are constantly exploring new ways to invest in our people, enhance morale and boost recruitment and retention,” Ferril Onyett, Taco Bell’s senior director of global training and international HR, told MarketWatch in an emailed statement.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here are today’s top stories: Amazon, Target, Whole Foods, Instacart and other employees strike. The fact they took it away prior to the sickout lets you know they’re aware of the sickout and trying to stop people from participating in that,” said Derrick Palmer, an Amazon employee at the JFK8 warehouse in Staten Island, New York, who has worked at Amazon for more than four years. MEASURED THOUGHTS.

5 essential steps for communicating in a crisis

PR Daily

As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. Employers swung into action to adjust business operations to the new normal, while professional employees switched from face-to-face office meetings to virtual conferences, all while balancing or at least attempting to balance the stressors of full-time lockdown with family, roommates and pets. Assess how the crisis affects employees.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

The technology companies are bracing their employees for continued work-from-home arrangements, with Google telling its workforce to expect working from home through the end of the year and Facebook announcing that employees can work remotely throughout 2020. Microsoft also updated its policy and announced that its employees who can work remotely can do so through October 2020. So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ?

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

What are you doing to uplift your customers and employees around the holidays? MEASURED THOUGHTS. Organizations across industries will also want to keep up with current guidelines and regulations when working with content creators and influencers.

Travel 106

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

Consider ways you can also curate content that already exist, such as lists of classes or free tools for your employees, videos that your clients can share, and other helpful resources. The first free session streams live on Wednesday at noon PT from MasterClass’s site and will feature Chris Voss, who was once the lead international kidnapping negotiator for the FBI. MEASURED THOUGHTS.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Whatever your effort—whether it be a video ad, Facebook post or blog post—focus on your community (include your employees and consumers). The sketch he has drawn for associates offers a glimpse at the post-pandemic future: It’s a Disney with fewer employees, leading the new and uncertain business of how to gather people safely for entertainment. “It’s Iger’s leadership comes as Disney World plans to furlough roughly 43,000 employees starting on April 19. MEASURED THOUGHTS.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Here are today’s top stories: Twitter to employees: Work from home permanently. The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. So if our employees are in a role and situation that enables them to work from home and they want to continue to do so forever, we will make that happen.

3 keys to simple, succinct and clear communication

PR Daily

Review existing data such as HR records, employee survey results and exit interviews. Analyze what employees are saying on your digital comms channels. Piggyback on an upcoming employee survey with a few comms-related questions to gauge content preferences.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. MEASURED THOUGHTS.

8 tips for handling communications during and after Covid-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Stay in touch with your employees to monitor their health and communicate clearly what information you might have regarding recovery as you know it. From a communications standpoint, the message should be loud and clear: We have been through an international crisis and here are the extra measures that we are taking to ensure your safety and well-being.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Ideally, before you create an account, there should be a social media policy in place, both internal for the employees managing the account, and external so your customers know what is appropriate. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

The search is limited to general interest topics and keywords that are within Instagram’s community guidelines,” the spokesperson says. MEASURED THOUGHTS. Our new offering is a treasure trove of research, guidance and insights for wellness, employee communications and HR pros.

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

Office employees have been thrust into remote work, and many are using personal devices for business communications. That’s why all devices must be secure and security measures clearly communicated and enforced. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals.

8 often-overlooked steps to take before crisis strikes

PR Daily

Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Each scenario should include an overview of the situation, website content, FAQs for internal and external audiences, talking points for sales, customer letters and company emails.”. Internal and external communications checklists. Contact information for employees. Contact information for internal legal advisors, outside counsel, contractors, etc.

7 ways the revised Barcelona Principles can fix PR’s past mistakes

PR Daily

In 2010, roughly 140 PR practitioners from more than 40 countries gathered in Catalonia, Spain for a meeting hosted by the International Association for Measurement and Evaluation of Communication—the world’s largest trade body representing communications research, measurement and insights. These new voluntary guidelines were to be used for measuring and evaluating communications and PR campaigns. Goal setting and measurement are fundamental.

3 often-overlooked steps to take before crisis strikes

PR Daily

Here are three easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. A commonly overlooked risk-mitigation step is educating staff about internal rules for social media use, says Ronald Gilliam, the manager of internal digital platforms at S&P Global. Enterprise intranets are vital in crises, because they’re often the primary channel for employee communication.

From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. Kelly, sharing business updates and addressing employee concerns on video have become essential. Video updates are an effective way for CEOs to deliver their message in a manner that keeps employees’ confidence.”. Another alternative is cutting to photos or b-roll of your employees.

Video 127

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured.

SEO 171

5 crucial steps for a dynamic rebranding

PR Daily

For the answers, survey the following: Key internal stakeholders. Employees. As with your employee survey, it's important to gauge their perception of your brand now—along with whether they associate it with any of your aspirational attributes. Another step involves collaborating on a positioning statement: an internal doctrine identifying your organization's target audience, frame of reference, points of differentiation and value. Employees were excited.

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more. As you talk with your employees about race relations and racism, ask for ideas and feedback. Following backlash from users and employees over not adding warning labels to President Donald Trump’s posts, Facebook announced it’s putting labels on content and profiles from state-controlled media outlets.

Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega

PR Daily

It’s crucial to support your employees and partners, especially in times of crisis. In a memo to employees, Snap’s co-founder and chief executive, Evan Spiegel, wrote : As for Snapchat, we simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform. MEASURED THOUGHTS. Has it been shared externally or just internally?

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. The report says: “A product’s Momentum score is calculated by a proprietary algorithm that factors in social, web, employee and review data that G2 Crowd has deemed influential in a company’s momentum.”.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Also: Amazon employees lash out at company policy restricting climate change protests, secrets to making a splash with Facebook videos, PR pros and lunchtime, and more. MEASURED THOUGHTS. Also, consider what apps and platforms, including TikTok, mean for your employees, and include any necessary guidelines or warnings in your organization’s social media policy. Amazon employees clash with company over climate change protests.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 19) Employees have huge impact on social sharing. 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Measurement Statistics.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

WHO’s Twitter timeline is also full of retweetable images and videos that carry guidelines and information to further fight the spread of COVID-19. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS. Almost 82% of PR agency respondents said crisis counsel is the biggest service their clients are seeking, followed by corporate communications (nearly 72%) and employee engagement (51%): Image courtesy of PRovoke Media.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Those takeaways include listening and supporting women when they share inappropriate behavior or an injustice, looking at ways to strengthen your corporate culture and ensuring that sexual harassment education is an ongoing component of employee training and communications. MEASURED THOUGHTS.

Goals and principles for a more audience-focused 2018

PR Daily

You’re going to measure everything, and you’ll be bolder than ever before. Here are guidelines and principles to help communicators remain audience-centric in the coming year: Internal communications. I support a business/leader, but I work for the employees. Employees deserve to be treated with respect. RELATED: 10 ways to engage employees through smarter communication ]. I will build rapport and trust with internal communications colleagues.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Don’t forget to brush up on YouTube’s “Community Guidelines” as well. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A MEASURED THOUGHTS. The same goes for getting employees involved: Find the people actively singing your organization’s praises and research how your employees like to interact and share online.

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries. Employees are here for animals and the people who love them.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. MEASURED THOUGHTS. Bergeron wasn’t the only network employee unhappy with the announcement.

Top 11 PR Crises in 2020 So Far

Prohibition

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’.

Top 11 PR Crises in 2020 So Far

Prohibition

The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Around 430 BCE, a Greek man named Hippocrates became a doctor.

Your content strategy is broken–here’s how to fix it

Communications Conversations

I spent the better part of the deck going through that process, and those guidelines and best practices. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). *