How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company said findings from an internal investigation, which revealed some employees had fabricated numbers, wasn’t ‘quantitatively material’ to its finances. The Wall Street Journal reported : Kraft Heinz, which is facing an investigation into its procurement practices by the U.S.

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Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Lauren Young is the editor for Reuters Money , and she tweets and retweets items throughout the day regarding financial news, politics and more.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

restrict employee travel. Business Insider reported : “While we have no information indicating any exposure to Nike employees, out of an abundance of caution, we are conducting a deep cleaning of campus,” a Nike spokesperson told KGW , the Portland, Oregon, NBC-affiliated station.

McDonald’s announces wage increases, but only for some employees

PR Daily

The wages of all employees up to restaurant manager will be adjusted accordingly based on tenure and job performance. By the end of 2016, McDonald’s projects that the average hourly wage rate for McDonald’s employees at company-owned restaurants will be in excess of $10.

Health news site targets community, but draws employees

PR Daily

When Baptist Health’s health news site reported on the risks of an e-cigarette that looks like a flash drive, parent-employees at the Jacksonville, Florida hospital network were concerned. That’s a win for Juice , the hospital’s recently launched brand journalism site.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Here are today’s top stories: Government to Google: Let employees speak out. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

There’s nothing more important than the safety of our customers & employees. Employee activism is the new reality for PR pros and brand managers. Starbucks puts focus on employees and experience. Study: Employees want more employer-offered retraining.

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. When award-winning journalist Rob Kunzia left journalism to pursue PR in 2015, he had this to say : First, I—you know, I could pay the rent.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

The superstore retailer has been hit again with complaints about unfair compensation of female employees. Co-founder and CEO Adam Neumann shared with employees that he was “humbled” after the company failed to launch with its IPO this week.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Newspaper newsroom employees dropped by 45% over the period, from about 71,000 workers in 2008 to 39,000 in 2017.

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Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

T-Mobile also announced a data breach that exposed customers’ financial and personal information. Your financial information (including credit card information) and Social Security number were not impacted.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis.

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Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

The struggling department store chain announced it will close 125 locations over the next three years and lay off roughly 2,000 corporate employees. Carthay Pacific asks employees to take unpaid leave.

Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary

PR Daily

The French luxury brand Christian Dior issued a mea culpa on Weibo, China’s largest social media platform, after an employee’s presentation included a map of China that didn’t include Taiwan. Related reading: Kraft Heinz grapples with botched financial results and CMO departure.

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

The agency specializes in B2B financial services industries. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” By Seedepth.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

According to data from Pew Research Center , Republicans are much more likely to be positive about the economy and their financial future than Democrats are. According to Edelman’s 2020 Trust Barometer , more than 80% of employees are worried about losing their jobs.

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Most people find independent journalism and earned media to be the most credible source of information.

What PR pros mean when they say ‘business acumen’

PR Daily

Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study in the Institute of Public Relations’ Public Relations Journal attempts to define the term once and for all.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

30 jobs in the PR and marketing world

PR Daily

Enticing employees to join your organization is the first step, but keeping them there is the real challenge. It must provide a company culture where employees feel accepted and believe they can thrive and grow. Employee communications director—Robert Half (California).

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

The right and wrong ways to approach workplace humor

PR Daily

Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes. Although humor can bring employees together and create a more relaxed work environment, it can also be divisive and counterproductive when used haphazardly.

It’s time to put PR ethics front and center

PR Daily

Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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Layoffs looming at Twitter, Goldman Sachs, Gannett

PR Daily

Reducing employee numbers would relieve some of this pressure. Twitter isn’t the only company giving its employees bad news. Even before the Thursday call with financial analysts, investor and financial pressure on Gannett has increased steadily throughout the year.

As Facebook pushes local businesses, new data-mining issues surface

PR Daily

Facebook is: Updating business pages, so users can make restaurant reservations, book appointments and see Stories from founders and employees. The BBC reported: Facebook has denied reports that it is actively asking banks for details of users' financial transactions.

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Guardian announces cost-cutting measures amid declining revenues

PR Daily

Against the backdrop of a volatile market, we are taking immediate action to boost revenues and reduce our cost-base in order to safeguard Guardian journalism in perpetuity,” David Pemsel, Guardian Media Group’s chief executive, told The Wall Street Journal.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Hotmart , a content distribution platform for digital products, features user-generated content and employee spotlights on its page.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Sometimes the employee’s departure doesn’t resolve the crisis, as was the case when Uber’s head of human resources was removed for failing to properly address discrimination complaints. In the #MeToo era, companies have parted ways with hundreds of employees accused of misconduct.

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3 important findings from this year's Edelman Trust Barometer

PR Daily

Think about it-what is one audience that communicators frequently use to reach the employee masses? RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism.]. Employees are the most trusted people to deliver messages. When it comes to financial performance and operational performance, 38 percent of survey participants said they'd trust an employee, but just 20 percent said they'd trust the CEO.

Memorial Sloan Kettering angers stakeholders with tepid crisis response

PR Daily

According to an analysis by ProPublica and The New York Times, Baselga did not follow financial disclosure rules set by the American Association for Cancer Research when he was president of the group. At the same time, he has been one of the journal’s two editors in chief.

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Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

PR Daily

Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood. RELATED: Senior-level comms pros, join your peers for a brand journalism deep-dive discussion ].

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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. Though not all employee partings are positive, for the most part it pays to stay on good terms with employees who’ve left the fold.

Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money.

Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities.

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Merged banks’ new Truist moniker draws criticism online

PR Daily

It wrote in a press release : “Truist is a brand name representative of two mission- and purpose-driven companies coming together to serve our clients as a true financial partner,” said SunTrust Chief Executive Officer Bill Rogers, who will be President and Chief Operating Officer of the combined company until he succeeds King as Chief Executive Officer in September 2021. We stand for a better future for clients, employees and the community.

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

Importantly, disinformation doesn’t have to be salacious or scandalous to create a real PR crisis that distracts the business – to derail an acquisition deal, rattle investors, upset customers or rile up employees. Businesses and leaders need to engaged employees “before you need it.”. * * *.

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Toys ‘R’ Us to come back with rebrand aimed at wholesale vendors

PR Daily

FREE GUIDE: The 7 questions you should be asking about brand journalism ]. Polygon reported : The Wall Street Journal reports. Toys “R” Us is making a comeback—with a new look and direction.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core


I recently talked to one senior executive who said she improved her ability to read financial reports by doing so. A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees.

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