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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. The purpose?

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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The new workforce: Burdened in a state of permacrisis, today’s employees need leaders to care more about their lives outside of work

Agility PR Solutions

New research financial services firm MetLife’s finds employees are now […] The post The new workforce: Burdened in a state of permacrisis, today’s employees need leaders to care more about their lives outside of work appeared first on Agility PR Solutions.

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How Solo PR Pros can Navigate Financial Success with Flexibility

Solo PR Pro

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We'd love to hear from YOU.

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Consumers and employees want more inclusion of people with disabilities in brand marketing

Agility PR Solutions

They will view these companies more favorably, trust them more, and do more business with them.

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IPR and Voya Financial Report Finds Employees Want to See People with Disabilities Featured in Social Media and Advertisements, But Feel Organizations Fall Short

Institute for Public Relations

IPR and Voya Financial surveyed 1,014 employees to find out their perceptions of disabilities and caregiving in the workplace Download: News Release for Communications Professionals (PDF) Download: News Release for Human Resources Professionals (PDF) Download: Full Report Available Here NEW YORK, NY, — Despite nearly three-quarters (73%) of employees (..)

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Poor employee experience data hinders retention efforts as attrition and ‘quiet quitting’ rise

Agility PR Solutions

Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People.