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Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. Another recent example: Facebook.

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3 key areas companies are missing when it comes to social listening

Communications Conversations

2 – Using social listening to listen to more than just Twitter, Facebook and Instagram. Not surprisingly, brands are listening on the big four platforms: Facebook, Instagram, Twitter and LinkedIn. First, Facebook is a closed social media environment, so I’m not sure how effective any listening effort is there.

Company 178
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Trending Sources

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Allegory report examines emerging corporate digital risk

Stephen Waddington

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

Crisis 136
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 140
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. Transparency. Closed groups. Organize quizzes.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

My wife shared a post on Facebook with me last night. It followed support from the Treasury for large employees a week ago. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Human beings are incredibly adaptable.

Crisis 167