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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Often there are employees who received complaints directly or who heard about them.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

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How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. And good management is the very essence of the employee experience.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. For decades now, Gafni has behaved in ways that violate every ethical and legal standard known to us; his misdeeds go far beyond what was reported in the New York Times,” reads the petition. Therefore, his personal moral and ethical choices are, at least in part, a reflection on his organization; and.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. And Uber’s not alone in grappling with the impact of information supplied by its own employees. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

3 employees who can harm your brand

PR Daily

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network. RELATED: Join is for our Role of Internal Communications in Building an Innovative Work Culture Conference. ]. This DIY ethic can easily unravel all of marketing’s efforts to present a unified brand identity.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. Sometimes the employee’s departure doesn’t resolve the crisis, as was the case when Uber’s head of human resources was removed for failing to properly address discrimination complaints. When a company does part with a high-profile leader for ethics violations, the announcement often parses the details.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers. NYT wrote : [Sam Liang, a Stanford-educated electrical engineer] said that companies were interested in capturing all of the conversations of employees, including what goes on around the water cooler.

PR can do only so much; reputation management goes far deeper

PR Daily

an international communications consultancy. Although his work took place in the early 1900s, when he saved Standard Oil from the reputational fallout of John Rockefeller’s robber-baron ways, his communication credo proved prescient: “Tell the truth, because sooner or later the public will find out anyway.” billion investment to increase employee pay and training and to improve scheduling, all with an eye toward recovering some of its previous market dominance.

The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Then it made the mistake of taking on a single, enormous client and apparently never pushed back as the work slid from relatively traditional reputation laundering to a racially-charged campaign that embarrassed other clients, employees, and even the embattled South Africa president.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

Well-being tied to business outcomes in Aon survey, EPA requires orgs share emission reduction strategies, Gates’ divorce underscores change comms messaging

PR Daily

It calls for the development of informed policy responses toward content mediation that promote ethical and fact-based sourcing practices. A new survey by Aon found that organizations that improve employee well-being performance by 3% see a 1% increase in customer satisfaction and retention.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. As The New York Times put it: “JPMorgan might have thought it would have lost big fees if it had abandoned WeWork, but it lost something more valuable — a small part of its reputation — by sticking with it.”. Related reading: Why you should talk to your employees first in a crisis.

A new era for brand trust – how PR must adapt

PR in High Definition

Internal culture is becoming part of a brand’s identity. For transparency to work, brands must work on what they deem is the right internal culture because it will live on outside the company. All employees and all customers are advocates of some kind, whether good or bad. But in today’s world the impact of a bad reputation is so much higher, as we saw with the Uber and YouTube boycotts. Privacy will be a big theme in 2018.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. What are the factors that help a brand build its reputation? Does this align with your views on reputation?

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How communicators can change their organization’s objectives

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. Ethics Guest Post Media Relations PR 2.0

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers.

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. Consciously think of it as in-sourcing communication and employee engagement.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Surely it would have foreseen the possibility of staff misgivings and considered the internal and external ramifications of the decision.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

The risks and rewards of pursuing ESG priorities

PR Daily

Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. But a more precise update for 2021 would be: “Reputation is everything.”. Your employees care. Reputational risks to confront.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture.

Inside Deloitte’s push for cybersecurity diversity

PR Daily

he insular world of cybersecurity has a reputation as a bit of a boy’s club. the answers include roles like ethical hacker, data privacy professional and cyber strategist. Here’s what she had to say: Ragan: How was this campaign promoted internally at Deloitte?

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. RELATED: Share your award-worthy employee comms work. ].

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days. FIFA tweeted a link to the statement: Statement from the adjudicatory chamber of the independent Ethics Committee - [link].

Putting the public in public relations: PR is everyone’s job

Media Bullseye

The link between front-line employees and PR is customer service. The front-line employees—anyone who deals firsthand with a customer—are often hemmed in by tight corporate policies that leave them little room to vary from the corporate script and address a customer’s problem. Providing too much latitude to employees, without some restrictions, could lead to very erratic and inconsistent customer treatment, which could then itself cause problems. Internal comms.

3 ways office culture can hamper your PR

PR Daily

Your workplace culture isn’t just an internal concern. Your brand reputation can be wounded by a bad work environment. There was an HR software company (which we’ll leave nameless) that had an extremely unhealthy internal culture. He saw that the old culture was having a negative impact on the brand’s reputation because employees were not providing the best level of service to their clients. It sets a standard for employee behavior.

How and why B2B companies must embrace CSR

PR Daily

Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows. If you are a B2B communications pro, here’s how to get started in improving your ESG reputation as a preferred supplier: Assess your internal landscape.

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Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. Besides giving a voice to (potential) customers, the Internet has also empowered a less obvious group of stakeholders: employees. Should PR play an active role in driving employee advocacy? If the company isn’t good, employees will say that, too.