Remove Employee Remove Ethics Remove International Remove Reputation

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Often there are employees who received complaints directly or who heard about them.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. Don’t Be: Inconsistent in your ethics, words and actions.

3 employees who can harm your brand

PR Daily

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation. In the short term, well-intentioned employees slowly erode brand consistency by designing things themselves or outsourcing them to their personal freelance network.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. Therefore, his personal moral and ethical choices are, at least in part, a reflection on his organization; and.

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Guest Post by Laurel Kennedy.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. The study found that there has been a notable increase in the number of CEO dismissals because of ethical indiscretions.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. In the #MeToo era, companies have parted ways with hundreds of employees accused of misconduct.

Ethics 110

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

Ethics 106

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong.

PR can do only so much; reputation management goes far deeper

PR Daily

an international communications consultancy. employees would be satisfied with low wages, few or non-existent benefits and erratic and unreliable work schedules have spawned PR nightmares and unionization efforts for the retail giant.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

The complex tangle of Neumann’s holdings eventually brought down the company’s IPO—and though JP Morgan has tried to get the deal back on track , the debacle has dinged its reputation. Learn to manage your risks, and don’t rely on regulators to sort out any ethical dilemma on the other side.

The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Do right by your employees.

Ethics 191

How communicators can change their organization’s objectives

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. Throughout the past century, business leaders have debated whether a corporation should pursue, as its sole goal, profit for shareholders and owners or more complex, diverse benefits to employees and society. .

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. What are the factors that help a brand build its reputation? Does this align with your views on reputation?

Travel 150

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? How To Spot The Most Dangerous Reputation Threats.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. Ethics Guest Post Media Relations PR 2.0

Survey 383

A new era for brand trust – how PR must adapt

PR in High Definition

Internal culture is becoming part of a brand’s identity. For transparency to work, brands must work on what they deem is the right internal culture because it will live on outside the company. All employees and all customers are advocates of some kind, whether good or bad. But in today’s world the impact of a bad reputation is so much higher, as we saw with the Uber and YouTube boycotts. Privacy will be a big theme in 2018.

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. The employees. …It’s

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days.

Ethics 151

3 ways office culture can hamper your PR

PR Daily

Your workplace culture isn’t just an internal concern. Your brand reputation can be wounded by a bad work environment. There was an HR software company (which we’ll leave nameless) that had an extremely unhealthy internal culture. It sets a standard for employee behavior.

How and why B2B companies must embrace CSR

PR Daily

Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows. If you are a B2B communications pro, here’s how to get started in improving your ESG reputation as a preferred supplier: Assess your internal landscape.

B2B 120

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. RELATED: Share your award-worthy employee comms work. ].

Panel: Racial injustice demands action, not just rhetoric

PR Daily

The discussion, spurred by the national upheaval over the death of George Floyd at the hands of Minneapolis police officers, transcended societal divides and reached into internal and external messaging—as well as hierarchical structures—at U.S.

Top 10 organizations with outstanding CSR efforts

PR Daily

The company recently released its 2017 Reputation Quotient, which asks consumers to rate the top 100 most visible organizations in the United States according to their social responsibility. Those include: Employee treatment (39 percent). Ethics (38 percent).

Putting the public in public relations: PR is everyone’s job

Media Bullseye

The link between front-line employees and PR is customer service. The front-line employees—anyone who deals firsthand with a customer—are often hemmed in by tight corporate policies that leave them little room to vary from the corporate script and address a customer’s problem.

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover?

How PR pros are stewards of corporate character

PR Daily

In remarks at The Plank Center for Leadership in Public Relations' annual John Koten Distinguished Lecture last month, Strong emphasized that corporate character is at the intersection of brand and reputation. That puts a premium on corporate character and ethical behavior,” Strong said.

Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. Besides giving a voice to (potential) customers, the Internet has also empowered a less obvious group of stakeholders: employees. Should PR play an active role in driving employee advocacy? If the company isn’t good, employees will say that, too.

Defuse a crisis in 9 steps

PR Daily

If you lose reputation, I will be ruthless.". Today, reputation management is only as good as an organization''s search results. If your operations are solid, you have a responsive customer service team, and you run things ethically, the rest will sort itself out.

Crisis 171

PR crises that have defined 2019

PR Daily

It’s not novel advice—so why is there a new company every year trying to jam a finger into the reputational dike? . Loughlin’s nonchalant demeanor before the cameras left lawyers, media, lawyers, communications pros and fans scratching their heads,” says Jon Goldberg of Reputation Architects.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral). Every employee is a spokesperson for your organization.

Crisis 199

Essential Rules for Preventing a PR Crisis

5W PR

Be sure to conduct a thorough, meaning brutally honest, vulnerabilities assessment to identify the range of scenarios that could threaten your brand’s reputation. No matter your industry, PR expertise in your company should be respected as the moral and ethical compass for a range of boardroom decisions. Adopt Internal Safeguards.