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It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. My recent data ethics presentation featured the inside of HAL 9000.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business. The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. Employees.

Companies walk a fine line when execs are ousted for ethics violations

PR Daily

Several companies have ousted their CEO or other high-profile leaders due to “code of ethics violations,” veiled language that indicates a potential crisis for the company’s brand. In the #MeToo era, companies have parted ways with hundreds of employees accused of misconduct.

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How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. The motion was “You don’t need compliance rules when your employees have social media.”

How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. Your main constituencies are your employees, your customers and your products.”.

Is Any PR Good PR?

Media Bullseye

A spokesperson for the company stated that the responses came from some of SeaWorld’s proud employees who were asserting their trust in their company. With the release of Blackfish, as well as SeaWorld’s PR mishaps that followed, public perception of the company and its ethical practices shifted. As suggested by the evidence from the above study, the negative publicity of this well-known company had a direct impact on the finances and reputation of the company.

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Why legal trouble is just the tip of the iceberg

PR Daily

Balancing the two can be the difference between a reputational crisis and a smooth outcome. Eventually, they are all resolved, but, as they’re being litigated, they present a special reputational challenge for businesses and executives. How litigation impacts reputation management.

How and why B2B companies must embrace CSR

PR Daily

Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows. If you are a B2B communications pro, here’s how to get started in improving your ESG reputation as a preferred supplier: Assess your internal landscape.

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Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. RELATED: Share your award-worthy employee comms work. ].

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. 2016 Edelman Trust Barometer Employee Engagement missteps .

Expert interview – Scott Guthrie on PR in the Digital Age


We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. For example, managers are expected to make financial forecasts and control their budgets. Besides giving a voice to (potential) customers, the Internet has also empowered a less obvious group of stakeholders: employees. Who is Scott Guthrie?

PR crises that have defined 2019

PR Daily

It’s not novel advice—so why is there a new company every year trying to jam a finger into the reputational dike? . Loughlin’s nonchalant demeanor before the cameras left lawyers, media, lawyers, communications pros and fans scratching their heads,” says Jon Goldberg of Reputation Architects. One manufacturer, Purdue Pharma, saw its owners’ reputation tarnished, as museums turned down their donations. .

Starbucks’ Howard Schultz announces retirement

PR Daily

Since 1988, Starbucks has offered health care to all full-time and part-time employees. for all US employees. Schultz has been a pioneer in setting and maintaining a culture of social responsibility — both environmentally and socially — while being able to maintain financial performance," Tim Hubbard, a management professor at the University of Notre Dame's Mendoza College of Business, said in an email. Our ethical sourcing (C.A.F.E.)

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

As PR and marketing pros fight to attract consumers’ attention, what tactics do you consider underhanded or ethically shady? CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. Why you should care: Executive departures can plunge your organization into a reputational crisis, so prepare your holding statements and crisis response strategy well in advance.

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

reported : “Out of respect for our customers and employees on both sides, Delta has taken this action to refrain from entering this debate and focus on its business,” the airline said in a statement. This is poor logic, and ethically disingenuous. Efforts to stay neutral in the heightened national gun debate are landing national corporations in uncharted waters.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Other challenges include ethics, power, propaganda and Western bias. Excellence Theory is a much debated model of public relations practice.

Top lawyer exits as Novartis seeks to quell Cohen backlash

PR Daily

and many of you will feel disappointed and frustrated,” according to the email, which was shared with STAT by a Novartis employee. Shannon Thyme Klinger, currently Chief Ethics, Risk and Compliance Officer, will be appointed Group General Counsel, effective June 1, 2018. Those include putting in place an independent ethics board that looks at access and patient issues, tightening controls and plans to deploy a big data analytics system to monitor email traffic, he said.

AT&T and Novartis doing damage control in light of Michael Cohen deals

PR Daily

The companies made financial arrangements, through Donald Trump’s longtime fixer Michael Cohen, to curry favor with the newly installed Trump administration, one devoid of traditional D.C. Now, with Cohen under investigation by special prosecutor Robert Mueller, the companies are backtracking, removing executives who brokered the deals and apologizing to employees and customers. Meanwhile, Novartis employees are angry over the drug giant’s financial entanglements with Cohen.

Edelman: Trust in Organizations Collapsing Worldwide


Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. The change is worldwide, and the halo is fading even for NGOs, which previously had the highest reputation of any sector. “Most people do believe that technology companies are a little slippery about use of data, that you don’t really behave ethically with the use of it,” Edelman says.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. I experienced first-hand their standards, professionalism and deep commitment to their employees and clients. Al taught a class called Values and Ethics in Public Relations. Ray Kotcher, Fellow PRSA, PRSA Advisory Board member, was inducted into the Arthur W. Page Society Hall of Fame on Sunday, Sept.