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It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical indiscretions are also associated with an increased probability of shareholder-initiated lawsuits, high employee turnover and government investigations.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Amy Barnes, APR , and I just completed 58 interviews with members of the PRSA College of Fellows and Arthur W.

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Expert interview – Scott Guthrie on PR in the Digital Age


Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. For example, managers are expected to make financial forecasts and control their budgets. As former Financial Times journalist Tom Foremski puts it : “the complexities of managing fragmented media channels and user interfaces across many devices requires integrated tech, media, design, SEO and communications professionals on the same publishing teams”. Who is Scott Guthrie?

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought.

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Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Doing right by your employees.

Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Purpose unifies management, employees, and communities.

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Why legal trouble is just the tip of the iceberg

PR Daily

As a hypothetical, you fire an employee for poor performance. Shortly later, your company is slapped with a wrongful-termination lawsuit, with the former employee claiming he had knowledge of financial misdeeds that amounted to a Ponzi scheme.

Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. That being said, releases can be an enormous drain on human and financial resources for large enterprises.

Is Any PR Good PR?

Media Bullseye

The film, which includes interviews with former SeaWorld trainers, provoked strong reactions from viewers and animal advocacy groups. A spokesperson for the company stated that the responses came from some of SeaWorld’s proud employees who were asserting their trust in their company.

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How to land your guest post on 10 outstanding websites

PR Daily

CONFERENCE: Join us McDonald's HQ and learn how to use storytelling to drive employee and customer engagement. About: Fast Company covers technology, ethical economics, leadership and design. They don’t want pitches, abstracts, outlines, press releases or interview offers.

Leaning In and Climbing Up: Cheers to Successful Women in PR


It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. After starting my business, I’ve worked with three coaches who’ve each significantly helped me in leadership, financials and operations. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

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Successful Women in PR: Leaning In & Climbing Up

Beyond PR

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


For example, at the World Economic Forum’s 2015 Davos summit, the Said Business School at Oxford University, in partnership with Heidrick & Struggles, introduced the findings of The CEO Report, based on face-to-face interviews with 150 global chief executives.

22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s done an extensive survey and in-dedpth interviews.