article thumbnail

Do marketers lack the education & training to effectively adopt AI?

Agility PR Solutions

Marketers know AI is essential to their success this year, but lack of education and training is holding the industry back, according to new research from revenue acceleration platform Drift and Marketing AI Institute. In fact, 70 percent of respondents identify that shortfall as a barrier to adoption of AI in their marketing.

Training 156
article thumbnail

Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Boosting Student Enrollment in Higher Education With Public Relations

The Hoyt Organization

Today’s higher education marketplace is exceedingly competitive and crowded. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest. Higher education institutions have unique PR needs compared to businesses or other organizations.

article thumbnail

15 Winning Education Press Release Examples from Around the World

Newsfile

By Melissa Strle Education press release examples from around the world will help you learn how to spread your education news to an ever-increasing and competitive global education marketplace. In addition to this, there are thousands of early education, primary, secondary and other higher level educational institutions.

article thumbnail

Post Affirmative Action: Navigating PR Education and Equity

PRSay

The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. Payne, vice president for strategic communications and marketing at Hampton University, a historically Black institution in Virginia. At her school, “meritocracy and equal access are alive and well.”

Education 100
article thumbnail

What Type of Education Do Marketing Managers Need?

Prowly

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor's or master's degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and. The post What Type of Education Do Marketing Managers Need?

article thumbnail

What Type of Education Do Marketing Managers Need?

Prowly

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor's or master's degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and. The post What Type of Education Do Marketing Managers Need?