2007

Good Morning America Says WTF!

Bad Pitch Blog

Exploiting dead celebrities reaches to the heights. Just this morning a colleague at GMA showed us this pitch. Normally we wouldn’t OUT someone as quickly as this – but such an evil waste of paper and digits is beyond bad taste. Start the day off with a story about AN Smith.

So-Called Media You Should Avoid

Bad Pitch Blog

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price.

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Facebook Can Improve Your Media Relations

Bad Pitch Blog

While I poke fun at social networks, Facebook has been a lot of fun and taught me a few things. The experience has inspired me to create a poorly-produced video series called Facebook Confessional.

The Cover Letter Pitch

Bad Pitch Blog

Karen Russell is one of several teachers I’ve met online and off that have a passion for social media and bridging the gap between practitioners and students. Yeah, students are digital natives, but that doesn’t mean they’re born with a blog and Twitter account.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Relations’ Everlasting Gobstopper

Bad Pitch Blog

As the year winds down, soft news stories fill the air. Some stories are in the news every year -- without fail -- having become more tradition than news.

More Trending

Ready to Pitch a Blog? Take This Quiz First

Bad Pitch Blog

Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. You need to get immersed in the topic you’re pitching and be able to expand the conversation.

The Goof of Christmas Present

Bad Pitch Blog

Lauren Young, our pal and the Personal Finance editor of BusinessWeek, was annoyed a few weeks ago by Access PR’s incessant need to show her how Goofy would be able to call anyone to wish them a Merry Christmas - and celebrate their Disney World present on the phone.

What’s the Future of PR?

Bad Pitch Blog

As the image suggests, we think annual predictions are, for the most part, a load of crap. But it’s a staple of the year-end, soft news cycle. So when Jason Chupick at PRNewser asked Profnet subscribers for “Industry Predictions and New Year''s Resolutions,” we sent one in for consideration.

BIG NEWS: Ragan Bets on The Bad Pitch Blog

Bad Pitch Blog

Change is upon us. As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. In the coming year we’ll do even more to help stop bad PR before it starts.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Big News from the Bad Pitch Blog

Bad Pitch Blog

Evidently every single project on your plate after Thanksgiving will self-destruct if you don''t complete it by year''s end. Don''t believe us? We don''t blame you. But we''ve been hella busy with year-end deadlines. No worries though. The Bad Pitch Blog is not resting on its laurels. Far from it.

Google’s News Release Catch 22

Bad Pitch Blog

That headline is too long. OK, maybe not, but PR people need to start pushing their writing skills to do more with less. This whine may appear to be a common vintage, but consider news release headlines. Google recently advised Business Wire to limit news release headlines to no more than 22 words.

Listen to Good News about Bad Media Relations

Bad Pitch Blog

This is Luke Armour -- PR Blogger, BlogTalkRadio PR guru and fellow Ohioan. Richard Laermer and I hung out with Luke on his BlogTalkRadio show, The Rundown, a few weeks ago. You can listen to the whole thing here.

Say What?

Bad Pitch Blog

The quick post below does not do the audience response justice. So we’re sprinkling some well-deserved link love on top. The Bad Pitch Blog received nearly 50 comments across this blog and Facebook about what NOT to say to the media.

Seth Godin on Smart PR People

Bad Pitch Blog

OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly. But Seth Godin brings us the bottom line on mass pitching. The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question.

Long Tail, Bad Pitch

Bad Pitch Blog

Author and Wired editor Chris Anderson caved under the weight of endless PR spam -- more than 300 emails a day. So he published 328 email addresses – the latest batch of offenders – hoping the spam bots will teach these folks a lesson. And you thought Slick was a pain in the arse.

Top 10 Reasons We Still Don’t Have The Top 10 Things You Should Never Say To The Media

Bad Pitch Blog

Listen in for "The Rundown" on Media Relations

Bad Pitch Blog

The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET.

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BusinessWeek Redesigns, Still Gets Bad Pitches

Bad Pitch Blog

If you haven’t seen the BusinessWeek redesign, head to your nearest news stand this afternoon and grab one. Homework from the Bad Pitch blog? On top of all the other reasons to buy this national business magazine, it’ll give you something new to discuss with your BusinessWeek reporter.

The Case of the Missing Client

Bad Pitch Blog

It’s happened to a lot of us. You’re told to start pitching a topic in earnest. Your pitch gets a reporter’s attention. After the usual exchange, you set a date for the media interview. The adrenaline begins pumping as you e-mail your client the details.

To Whom It May Concern?

Bad Pitch Blog

This may fly in the face of Richard’s Pepto-Bismolic plea, but before everyone gets all Shiny Happy People, I must vent. Someone sent us their second bad pitch. Both pitches start with the salutation: To Whom It May Concern. TO WHOM IT MAY CONCERN!? First of all, this isn’t a salutation.

The Answer to Work is Play

Bad Pitch Blog

In a post at "that other blog," I stress the importance of surfing the web for your job. If I had one suggestion for Bad Pitch Blog readers, outside of media relations, it would be to play. We get so hung up making sure every question is answered that we never get started at all.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors?

Connect in Georgia on October 19-20, 2007

Bad Pitch Blog

PR professionals, educators and students should attend Connect on October 19 and 20 at The University of Georgia. Karen Russell from The Grady College of Journalism & Mass Communication asked me to kick things off Friday evening. This is no small task considering who else is on the dais.

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De-Dupe Your F%$&!#g Media Lists

Bad Pitch Blog

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. Would you prefer LOL Cats? Sorry, we’re dog people.

This Pitch is the S**t

Bad Pitch Blog

As this picture suggests, your story sometimes has unique elements that you simply MUST play into. My experience with this was promoting the Iams Company’s sponsorship of an Iditarod sled dog racer. The racer fed his team Eukanuba. My pitch used Iditarod, Iams and Eukanuba to create curiosity.

Fast Five: WSJ, Brevity, Breakfast TV, Blogger Relations and Outputs vs. Outcomes

Bad Pitch Blog

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Alan details this for one of his clients.

Bad Relation = Bad Pitch (Guest Post)

Bad Pitch Blog

Here’s the first of several guest posts at The Bad Pitch Blog. An Internet marketer and self-confessed whore, Dean Hunt talks about doing whatever it takes to relate to your audience. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience.

Down(load) New Comm Road

Bad Pitch Blog

There are a lot of (really) good PR podcasts out there. In fact, there are simply too many for one person to listen to collectively or to mention individually. These free resources are something PR people should be tapping into more.

Summertime and the Pitching is Lazy

Bad Pitch Blog

Slick’s been on vacation, but when he gets back from Tijuana, he’s gonna be pissed he’s missing all of the bad pitch action in the blogosphere right now. Some very patient, very professional people are nearing their wits end.

Wanna Write for the Bad Pitch Blog?

Bad Pitch Blog

It’s summer, I have that other blog, Richard has a new book. The end result is lighter posting than usual here. And that''s saying something! “We We never call, we never write,” but we still love The Bad Pitch Blog. So lets make lemonade out of this situation…it IS summer and all.

Enter the "Best Pitch Ever" Contest By July 13th

Bad Pitch Blog

MyRagan and the YoungPRPros have extended the "Best Pitch Ever" Contest to Friday, July 13, 2007. Be sure to enter and compete for a free Southwest Airlines ticket and a free, one-year-subscription to PRWeek (a $200 value). More details here. Blue Ribbon uploaded by edensgate

When Your Reporter Changes Jobs

Bad Pitch Blog

It happens all the time. You’ve finally established a relationship with THE reporter on your beat at one of THE top media outlets. And just as you’re about to pat yourself on the back, he changes jobs. Now what? Heads Up Determine why the reporter is moving on.