2006

The Debbie Does Data Pitch

Bad Pitch Blog

Ziff-Davis TechTarget exec, journalist and blogger Sean Gallagher sent us a pitch with a subject line that sinks to a new low. Sean notes: "This subject line almost automatically destined the pitch it was attached to for my spam bucket. But like a rubber-necker passing a car crash, I had to look."

Data 55

Strike Three: Adam Mazur of Rubenstein PR is OUTed for the “Who Cares” Pitches

Bad Pitch Blog

We’ve all seen it—an urgent email or excited phone call from a client requesting a news release be written immediately. What’s the news? Riveting topics like a new company logo, a new light bulb vendor or a new company web site.

Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

New Year’s resolutions are crap. It takes more than a new calendar and blind optimism to make a change in your life. But the Bad Pitch blog tries to provide timely, relevant content.

Print 52

Bad Pitch Book Review: Can We Do That?!

Bad Pitch Blog

Just finished reading Peter Shankman’s book, Can We Do That?! It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Brand Dysfunction

Bad Pitch Blog

It''s not our thing to make fun of folks, but heck it''s Christmas so I say, let''s do it! Ed Begley is an ok actor and I liked him on St. Elsewhere, he was craggy good as the hairdresser and Ruth''s love interest on Six Feet Under.

Brand 52

More Trending

Creative Use of ProfNet Gets Ink

Bad Pitch Blog

If you’re hoping for a gift from your employer this holiday season, cross your fingers it’s ProfNet. Anyone getting this service can tell you it’s equal parts entertaining and educational--all while bringing solid media leads to you via email.

Is Your Swag Lipstick on a Pig?

Bad Pitch Blog

Yeah, we’ve been quiet. It’s the holiday season, get used to it. As we sift through the backlog of media relations atrocities sent to us, we submit this true story.

Much Ado About Nothing

Bad Pitch Blog

With apologies to The Bard , set your microscope on hella-small as we examine the lamest part of most any news release—the boilerplate. The Bulldog Reporter defines boilerplate as “text that is reused, as at the end of a news release or in a legal document.

Steamroller PR: A Psychological Profile

Bad Pitch Blog

They say sled dogs will run until they drop if you let them. Hunger, pain and other warning signals can fall silent as the desire to run is built into their DNA. A special group of PR people are an odd cousin to the sled dog.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Picture This Bad Pitch

Bad Pitch Blog

In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. But this is a first—a pitch so bad the reporter outed it on Flickr. Not sure what Flickr is? No cookie for you. There are plenty of ways Flickr can keep your PR skills sharp. Check it out.

Good Pitches, Social Media bring Chevy Success

Bad Pitch Blog

We knew Glinda would be back as soon as we glanced at this pitch from The McGinn Group’s Nellie Lide. Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. Here’s the blogger press release: [link].

10 Award-Winning Hacks

Bad Pitch Blog

Back in May, my PRSA chapter judged another chapter’s annual awards program. Fifteen binder-stuffed boxes were sent for our review. Spending time with one of those BIG boxes inspired some ideas on how to improve award entries.

Print 52

The Bare Ass Booze Pitch

Bad Pitch Blog

Nudity and liquor seem like a sure-fire combo to get the media’s attention. After all, this headline got your attention. But sometimes PR people can over share on behalf of their clients. This is one of those times.

A News Release is NOT a Pitch!

Bad Pitch Blog

Poynter’s Amy Gahran will delete any unsolicited news releases sent to her, labeling them as spam. Techdirt also joins the discussion with reference to Valleywag’s snarky ire for Tech PR''s approach to media relations. You should read the comments at all of these posts.

Bad Pitch Blog World Tour

Bad Pitch Blog

OK, we have more geographic reach online than off, but Richard and I are out and about spreading the good word about bad pitches and wanted to let you know the details. Cue the ad. This morning I’m in Chicago presenting at Ragan’s 10th Annual Strategic Public Relations Conference.

MAYO Responds to Slick

Bad Pitch Blog

The Bad Pitch blog received its first response from someone it outed. We’ve outed eight offenders since starting this party nine months ago. MAYO is the first to engage in the conversation around their Slick-worthy pitches. We always email the guilty parties when we award them a badge of dishonor.

Strike Three: MAYO Communications is OUTed for Auto Pilot PR

Bad Pitch Blog

Hold the MAYO. Oh, wait. You can’t hold it, or stop it. Asking MAYO to stop sending you pitches news releases doesn’t work. After a request to stop, MAYO still sends bad pitches news releases to Blake Barbera. Barbera left the PR industry four months ago to pursue another career.

Media Relations Angst in August?

Bad Pitch Blog

We received a question from a reader we’ll refer to as Nonplussed. Nonplussed is pitching for a couple of clients to trade, business and consumer media and experiencing a dramatic dip in August coverage.

Snakes On A Soapbox

Bad Pitch Blog

I knew that would get your attention. Last year the phrase was “couch jumping,” alluding to did you go off the deep end? This time it’s “Anakes On A Plane,” meaning have you hyped a new product on a blog or a vlog and did it totally screw with corporate expectations?

Web 52

Cut & Paste PR Spam

Bad Pitch Blog

OK folks. Those who know me personally will represent and tell you that I am not a mean-spirited person. But wtf is this crap? Here''s some PR spam I received this afternoon.

10 Reporter Hacks

Bad Pitch Blog

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations.

The Insecurity Blanket Pitch

Bad Pitch Blog

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. But before we unfold it, a word from Shel. Clearly, this guy is hitting every podcaster without learning a thing about us or the themes of our podcasts.

From Pitch to Pink Slip…Bad Pitches Equal Unemployment

Bad Pitch Blog

Pitches seem to be reaching an all-time low. It’s getting so bad that two people recently lost their jobs over pitches they distributed. Gawker tells us of a racist pitch so misguided that its sender is lucky if unemployment is the only consequence of her actions.

Hot Babes with Leather Balls and Cool Bookies

Bad Pitch Blog

We were dealt into the next bad pitch by an anonymous member of the news media. It was sent from a firm that has been outed before. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. All edits are in BOLD and CAPS.

Uh Timing Uh Uh Uh Is Everything

Bad Pitch Blog

Melinda, Bill and Warren announce to the world they are ganging up on all the vaccines in the world. It''s really pretty wonderful. You get the feeling there is no spin there and from BPB to them, we say Mazel Tov.

Sony Is Really Pushing It

Bad Pitch Blog

Racism is a hard one to pass up, and so the Bad Pitch Blog was taken aback by friends who sent the awful Sony PlayStation ad we can''t seem to stop looking at. Oh no. It worked. See picture.) The ad got us to stare. But then again, what do you expect?

Ken Lay’s Dead? Let’s Pitch the Client!

Bad Pitch Blog

When we heard the unfortunate news about Ken Lay’s passing, we knew the coverage would get ugly. Visions of really bad headlines flashed into our head. This is worse. Here we have an uncouth, opportunistic “unprofessional” trying to use Lay’s death to create media attention for his client.

The Lifecycle of a Media Relations Pitch

Bad Pitch Blog

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. Check out the back story here. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog

Oxfam’s Social Media Relations Raise Awareness and Funds

Bad Pitch Blog

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. This one comes from Jeff Greene and the Gold Group on behalf of global relief agency Oxfam.

Greenpeace Screws the Pooch

Bad Pitch Blog

Sam, the world’s ugliest dog and Greenpeace’s new, temporary and completely unofficial mascot. No one’s perfect. Typos happen to all of us… especially even the BPB. But the Philadelphia Inquirer brings us a really ugly and embarrassing typo committed by Greenpeace.

Bad Pitches by the Pound

Bad Pitch Blog

We''ve started a Bad Pitch Buffet of sorts. It’s all you can eat folks. But it seems the gluttons bellying up to our trough are gluttons for punishment. So here’s a 500-word appetizer before we serve up a few we’ve been keeping warm.

The Spectre of Doom Pitch

Bad Pitch Blog

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch.