2017

10 Facts PR Influencers Know to Be True

Onclusive

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

I’ve been given a kick up the butt about Twitter, and it’s a good thing!

PR Warrior

I woke up today to a tweet in response to a tweet I had published: @trevoryoung or at least a very personal account where we can talk Geelong, Kate Ceberano and my strange relationship to PRs — Warren D (@nottheword) April 30, 2017 I realised at that point maybe I had dropped off in the personal connection… MORE. The post I’ve been given a kick up the butt about Twitter, and it’s a good thing! appeared first on PR Warrior | Trevor Young. Social media Twitter

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First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers. Ivy Lee. Edward Bernays. Arthur Page.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin. Buying the tokens for any of these companies does more than making an investment in the company. The coins, also … READ MORE ».

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most. measurement & analytics

More Trending

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How many PR programs can point to the number of prospects generated, or conversions from website visits?

Are PR and Branded Content Fake News?

Flack's Revenge

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. The neat label is deceptive because it’s an incredibly complex subject. Some say it’s about propaganda and spinning.

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IWF Montreal

ReimaginePR

The post IWF Montreal appeared first on ReimaginePr.com.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to grow your PR budget, in 3 steps

The Resolution Blog

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. I also know how PR agencies can compete and tap into new budgets.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR.

How to use content to build visibility for your business or personal brand

PR Warrior

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing, software business Bamboo HR and Mark Masters from the ID… MORE. The post How to use content to build visibility for your business or personal brand appeared first on PR Warrior | Trevor Young.

Reflect and Project: How has Your #PR education Prepared You for Your Career?

PR Expanded

A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future. As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society? Education and learning, they are critical to life success. .

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Lockheed Investing in the Future

Ronn Torossian

Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field. Recent reports say Lockheed Martin is investing heavily in research and development to produce the next generation of satellite technology.

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years.

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8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

How is your B2B strategy performing? Is it getting you the results you want? As any good coach will attest, you have to continually grow your team’s strengths to keep up with the competition. The same is true with marketing. As modern marketing expands and audiences change, new strategies emerge. If you want to stay on top of your game, you need to regularly add new methods to your playbook.

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Why Social Shares Are Key to Pitching Media

Cision

The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Does it evoke emotion that will lead people to comment, like or share?

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Master time management with the Pomodoro Timer app. The app is based on the theory that we work best 25 minutes on and five minutes off.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR. Readers here know that it’s a pet topic of mine, and I eagerly replied.

How to accurately value your startup for your next funding round

PR Daily

Valuing and deciding how much equity to give away of a company that you’ve, no doubt, put your heart and soul into is always going to be a gnarly issue. Unfortunately there is no single answer but here are a few tips that can help you to navigate this notoriously tricky territory. Generally when trying to value their company for a funding round, founders will ask one of these three questions: How much money should I raise? What percentage of the company should I give away?

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The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. This was way below Wall Street’s expectations. Back in November 2016 the shares were $18. They are now at around $16.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

The Most Powerful PR Metrics According to 5 PR Influencers

Onclusive

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics

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Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps your customers might have around the products and services you… MORE. The post Think bigger!

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field. Within these internships there are five things every intern learns in different ways. When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming.

Uber Struggling to Maintain Success in US Market

Ronn Torossian

Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft. Uber CEO Dara Khosrowshahi, as reported by Reuters, said: “The US is very, very competitive right now between us and Lyft, so I don’t see the US as being a particularly profitable market for … READ MORE ».

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future. Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car. Yeah, your car might run okay as is, or maybe you’re even used to all of its little quirks.

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How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control? Dictate Your Digital Footprint Destiny. Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

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