2010

Is the Resume Dead?

PR Job Coach

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Guest post by Erica Holt. Please stop yawning. Don't worry. This isn't another overview post about how to search engine optimize a news release. You can read all about that here, here, and here. The thing is, despite the ad nauseam

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Fire The Client (Or, The Kiss-Off On My List)

Bad Pitch Blog

?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance.

The Appropriate Ask -- The Top Ten Questions to Ask a New Network Connection

PR Job Coach

The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates.

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It’s About the Accomplishments, Stupid! Tell Them Well!

PR Job Coach

Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job.

Using Passion to Help Your Search

PR Job Coach

Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market.

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Read to Get Read

PR Job Coach

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he's a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Problem With PR

Waxing UnLyrical

Tweet. You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand

Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

The strong, silent type. My grandfather never talked about the war. That's him as a dashing young officer, right there. I should say “wars” since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA, president & CEO of the Public Relations Society of America (PRSA). The second part is my take… with the exceedingly original sub-head, “My take

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

If you work in the PR/marketing world(s). are they one now? shouldn't they always have been? whatever, I never can tell). and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Five Productivity Tools for PR Pros

Waxing UnLyrical

Tweet. A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC's monthly e-zine, CW Bulletin. You see, I've been there, done that. Silent Night. The night was silent

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

this is a guest post by Erica Holt. By now you've most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons. Since Google Instant's launch just

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. Here's how to customize your 404 error page in 5 easy steps. which is a wise thing to do for bloggers, grasshoppers or not. First, you… Image: Kate Sumbler via Flickr

Color Clash: Pink or Purple?

Waxing UnLyrical

A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Ever-curious, I asked why. Turns out October is, among many other things, Domestic Violence Awareness Month

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

What's your favorite fairy tale? I actually have a bunch of them. There's Snow White and the Seven Dwarves, of course. Also Cinderella. Also Sleeping Beauty. Also… Image: Thom Watson via Flickr, Creative Commons

Course 103

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

I know I said yesterday that I couldn't find the words to adequately express my thoughts about the “Digital Death” campaign, but I just couldn't help myself. If you're catching up, notice anything different over the past few days

How To Become A Public Relations Star

Waxing UnLyrical

Guest post by Mike Doman. I recently had the pleasure of sitting on the admissions panel for a PR course. In fact, it was my old PR course – RMIT University's Bachelor of Communication (Public Relations). It was eye opening to say the

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Last week, Joe Hackman hosted Danny Brown, Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! I hadn't actually spoken (voice-to-voice) with Gini before, so it was great to finally do so

Open Letter to Peter Shankman: HARO was for sale, Christmas is not!

Bad Pitch Blog

In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up.

Talking The Social Media Walk

Waxing UnLyrical

Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur. Image: Lars Plougmann via Flickr, Creative Commons

Uh Uh We Won't Vote For You

Bad Pitch Blog

Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic.

Wordsworth - What are yours? Eight Ideas to Enhance Your Voice.

PR Job Coach

What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent.

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Job Search - While you are wading or waiting!

PR Job Coach

No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years.

Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

A Sunday on La Grande Jatte, Georges Seurat, 1884 Guest post by Erin Greenfield. Four months ago I splurged on a $350 Panasonic camcorder. I wish I could explain why I thought it was a good idea at the time, but it entered and left my

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Judging A Blog Post By Its Cover

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. Judging a book by its cover. As I've been trying to pay more attention to writing more often, writing well more often, and sharing more good writing

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons

Walking the Social Talk

Waxing UnLyrical

These boots were made for talking. As editor of Women Grow Business (disclosure: client, which I love), I come across remarkable blog posts every day. This is because the contributing bloggers are all remarkable women, and I am truly

When The Media Plays Scrooge

Waxing UnLyrical

Caroling, caroling, here we go. Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1? of snow?!), perhaps the Washington Post should have sent out a

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