PR Job Coach
NOVEMBER 3, 2010
'I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future. So in this hotly competitive job market, you must “stand out” and be “outstanding.
Waxing UnLyrical
NOVEMBER 15, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. This isn’t another overview post about how to search engine optimize a news release.
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Bad Pitch Blog
AUGUST 15, 2010
'?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance. And then there are the others: ungrateful customers, depleting you of every ounce of patience, energy and tolerance.
PR Job Coach
NOVEMBER 21, 2010
'The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not. The question is “what are the best questions to ask of a new or renewed connection?” It depends on how well you know this person and how long you have had a relationship.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR Job Coach
MAY 16, 2010
'Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines. Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and co
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR Job Coach
FEBRUARY 23, 2010
'Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job. The problem is that according to a recent New York Times piece “Job seekers now outnumber jobs by six to one.
PR Job Coach
AUGUST 21, 2010
'In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In their quest for a quick hit, wet-behind-the-ears PR newbies pitched stories and ideas that fell flat because the stories or ideas were either not related or just plain irrelevant to the writer’s interest.
PR Job Coach
SEPTEMBER 16, 2010
'Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large.
PR Job Coach
JUNE 6, 2010
'What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. So as you write your resume, your cover letters, your social-platform profiles, your blog, your twits and other prose, pay critical attention to your words and how you use them.
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PR Job Coach
APRIL 23, 2010
'No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years. Despite the good news in The Wall Street Journal on Monday April 19 about hiring of young engineers in Silicon Valley, by and large the outlook for old and young alike is abysmal. Anecdotally and otherwise, I am constantly hearing stories of incredible age discrimination in today’s job market.
PR Job Coach
FEBRUARY 15, 2010
'A recent graduate with Masters and Bachelors wrote to ask for a recommendation on handling internships on a resume. This eager job seeker has limited communications experience largely focused on internships. The primary experience gained while attending college was in retail merchandising and healthcare. The question is whether a functional resume is better since the communications internships are more important and relevant to landing and thus should be at the top.
PR Job Coach
JULY 5, 2010
'As the job market continues its snail’s pace recovery, it bears noting that now more than ever your virtual footprint should well reflect your achievements, professionalism, savvy and hire-ability. There is no room for compromise when it comes to your profile and track record or what I call your Virtual Data Points. When an HR person or an executive recruiter goes looking for evidence of your worth on the web, make sure it screams your value and integrity.
Waxing UnLyrical
DECEMBER 21, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network
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Waxing UnLyrical
NOVEMBER 11, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there. I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair s
Waxing UnLyrical
NOVEMBER 3, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog.
Waxing UnLyrical
OCTOBER 19, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type.
Waxing UnLyrical
AUGUST 25, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. You see, I’ve been there, done that.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Waxing UnLyrical
NOVEMBER 4, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not.
Bad Pitch Blog
DECEMBER 9, 2010
'In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up. The fact is, Peter , as he likes to be called, is now a “social media socialite.
Waxing UnLyrical
DECEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.
Waxing UnLyrical
DECEMBER 4, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself.
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Waxing UnLyrical
DECEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations).
Waxing UnLyrical
NOVEMBER 10, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! I hadn’t actually spoken (voice-to-voice) with Gini before, so it was great to finally do so, as well as talk to Danny after ages and Joe after not-so-long.
Waxing UnLyrical
DECEMBER 16, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur.
Waxing UnLyrical
NOVEMBER 25, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. It is often characterized – sometimes caricatured – as the only time of year Americans make their annual visit “home.&# And, more often than not, eat too much, drink too much, fight too much, and vow never to do to it again… until they do it all over again t
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Waxing UnLyrical
DECEMBER 13, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When The Media Plays Scrooge December 13th, 2010 Tweet Caroling, caroling, here we go Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1″ of snow?!
Waxing UnLyrical
DECEMBER 24, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ.
Waxing UnLyrical
NOVEMBER 17, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing.
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