What happens when we look at content marketing through a PR lens
AUGUST 11, 2018
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. ENHANCED personal or organisational reputation. GROWING influence and authority in the marketplace. HEIGHTENED advocacy… MORE.