2018

What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

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More Trending

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.

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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business Wire on Artificial Intelligence and Journalism

Business Wire

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression.

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Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

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Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage).

Stop Me If You’ve Heard This Story Before

PR News

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued.

The new era of transparency is a huge opportunity for PR

Communications Conversations

“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers.

Tips for becoming a valuable podcast interview guest

PR Warrior

I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. .

Turn Your Holiday Press Release Into Holiday Sales

Business Wire

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that.

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5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 360

Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

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Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.

Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.