INDUSTRY INSIGHTS YOUR PEERS ARE READING
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. MORE
Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia. MORE
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted. MORE
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. MORE
ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1. MORE
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. MORE
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered. MORE
Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social media MORE
When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. MORE
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. MORE
Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. MORE
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). MORE
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. MORE
Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE. MORE
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. MORE
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? MORE
A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. MORE
Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign. MORE
The 2 major differences that separate PR and marketing: Skills and tools MORE
A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. MORE
When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. MORE
If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued. MORE
Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations MORE
For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide. MORE
It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing MORE
A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. MORE
Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. MORE
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. MORE
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. MORE
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. . MORE
How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation. MORE
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. MORE
PR Warrior
AUGUST 11, 2018
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.
PR Daily
AUGUST 9, 2018
Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.
PR Expanded
FEBRUARY 12, 2018
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.
PR Daily
JULY 30, 2018
ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Expanded
NOVEMBER 9, 2018
A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Warrior
JUNE 6, 2018
When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.
PRSay
SEPTEMBER 18, 2018
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.
Cision
JANUARY 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
PR Warrior
MARCH 28, 2018
Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Business Wire
NOVEMBER 2, 2018
Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.
B2B PR Sense
NOVEMBER 20, 2018
PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.
Ronn Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.
Prowly
NOVEMBER 6, 2018
Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations
PR Daily
SEPTEMBER 17, 2018
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.
PR Expanded
NOVEMBER 27, 2018
A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.
Shift Communications
AUGUST 24, 2018
Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression.
Onclusive
FEBRUARY 22, 2018
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year?
Flack's Revenge
DECEMBER 20, 2018
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage).
PR Warrior
OCTOBER 25, 2018
I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. .
Business Wire
NOVEMBER 15, 2018
It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing
B2B PR Sense
AUGUST 2, 2018
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.
Ronn Torossian
MARCH 28, 2018
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.
PR News
JULY 30, 2018
If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued.
PR Daily
SEPTEMBER 14, 2018
Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia.
PR Expanded
OCTOBER 23, 2018
A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.
Prowly
OCTOBER 1, 2018
Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social media
Shift Communications
OCTOBER 15, 2018
When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.
Muck Rack
AUGUST 16, 2018
The 2 major differences that separate PR and marketing: Skills and tools
PR Warrior
FEBRUARY 13, 2018
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.
Business Wire
NOVEMBER 14, 2018
For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.
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