2018

What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. ENHANCED personal or organisational reputation. GROWING influence and authority in the marketplace. HEIGHTENED advocacy… MORE.

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. Not arrogance as a high opinion of one’s ability, but a particularly pernicious form of arrogance: a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. We saw ample evidence of this kind of arrogance in the past year, in business, in entertainment, in politics, and in other walks of life.

4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if you can’t change your voice, you can always improve your technique. You can also ensure your audio tools don’t just amplify your voice but also work to amplify your image. #1

Hotels 303

More Trending

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you’ve got to where you are today and the… MORE. The post Give your content the edge: Over-index on humanity! appeared first on PR Warrior | Trevor Young.

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.”

Ethics 166

How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Maybe they’re huge fans of your product.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE. The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social media

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

Video 426

Stop Me If You’ve Heard This Story Before

PR News

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued.

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same. So, you’ve done some preliminary research, and wondering if you’ve planned your education all wrong.

Business Wire on Artificial Intelligence and Journalism

Business Wire

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. events media relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 selfish pitching behaviors PR pros should banish

PR Daily

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. And your followers’ choice to follow you…or not. Even if your name is on their paycheck, they still have a choice.

3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world.

Agency 222

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. As you will see below, Deborah offers great insight. She leads Toronto-based Strategic Objectives with co-founder and sister, Judy Lewis.

The new era of transparency is a huge opportunity for PR

Communications Conversations

“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent.

Web 195

Tips for becoming a valuable podcast interview guest

PR Warrior

I recently interviewed Interview Valet founder Tom Schwab for the Reputation Revolution podcast. The topic was ‘How to use podcast interview marketing to build your brand and your business’ – you can listen to it here. . We had a few technical hitches and there was a chunk of the interview that was a bit tough on the ears, so I had it edited out. Unfortunately, the section I deleted contained some great tips from Tom!

4 Copy Editing Tips Every PR Professional Needs To Know

Prowly

Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way. The post 4 Copy Editing Tips Every PR Professional Needs To Know appeared first on Prowly Magazine. Content Marketing Magazine copy editing

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

Brand 218

Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted. As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack , if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production.

Report 284

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth.

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. Copy editing skills are always important for PR specialist and no matter how many tasks they can handle, employers will always consider them crucial”, notes Sylvia Giltner, HR specialist at ResumesCentre.

Tools 192

The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 295