Sat.Jul 10, 2010 - Fri.Jul 16, 2010

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Make the News

Bad Pitch Blog

'At least twice before I''ve mentioned a mentor''s media relations mantra: you have to know the news to make the news. It got me addicted to NPR. An awareness of current events is critical. But what do you do when you know that the news is all about Brad Pitt''s hygiene and Old Spice commercials (I''m on a horse!)? There are rare instances you can make your own news.

Local 57