Sat.Jan 13, 2018 - Fri.Jan 19, 2018

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Amazon Sees a Winner With Streaming Football

Ronn Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon.

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Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Onclusive

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show.

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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes.

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More Trending

A eulogy for the press release

PR Daily

Dear press releases, You had a good run. Once, you were all anyone needed to get the word out to journalists about a new product or service. You were the go-to tool for PR pros worldwide. Times have changed. Newsrooms are shrinking and PR pros must compete fiercely for the attention of journalists.

What Editors and Writers Want From PR Pitches in 2018

Cision

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach.

4 (More) Tips to Help You Ace Your PR Writing Test

PR News

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building.

Words That Will Drive PR Interest

ImPRessions - Crenshaw Communications

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives?

A body language checklist for public speakers

PR Daily

In this era of smartphones, social media and intense scrutiny, we must be keenly aware of our body language. We must be conscious of what we’re projecting and what other people are receiving. To our benefit or detriment, body language conveys our intentions and communicates a message.

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

Answering 6 key questions about Facebook big changes to the newsfeed

Communications Conversations

In case you haven’t heard, Mr. Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families.

7 characteristics of brilliant copywriting

PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors.

Does Blockchain Really Have Marketing Potential? [UML]

Sword and the Script

Kodak stirred headlines this week when it announced an application of blockchain for digital photography. In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers.

How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it.

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Making Media Relations Connections

Shift Communications

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s J.P.

8 content strategy trends for better SEO and distribution

PR Daily

Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. Reboot Online recently compiled data from Hubspot’s State of Inbound Report , listing marketers’ top priorities for 2018.

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4 Tips for becoming a better writer

Media Bullseye

During college, I tutored students in writing. I had several students who returned on a regular basis during the semester. Throughout those three months, I watched their work become stronger.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

We’ve been busy in our Detroit office…

Barokas

We’ve been busy in our Detroit office…. We’re six months into our Detroit office opening and things are moving quickly out here! Here’s a look at what we’ve been up to: Welcoming SEEVA and Bloomscape to the Barokas PR client roster.

How can savvy marketers make the most of direct mail campaigns?

PR Daily

Direct mail marketing isn’t dead. Despite rumors to the contrary, direct mail is still an effective way to reach consumers. In 2008, 93.1 billion pieces of direct mail were sent.

Should a brand take a stand on sensitive topics?

HMA Public Relations

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. Click below for more]. The post Should a brand take a stand on sensitive topics? appeared first on HMA Public Relations.

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How to get Your Local Company in the Local Press

PR Fuel

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. However, you are struggling getting your company’s news in the local paper.

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In the burdensome era of Facebook and Instagram algorithms, how to make your content visible

Barokas

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends.

4 ways pro bono work benefits your career

PR Daily

One of America’s founding fathers, Benjamin Franklin is credited with the aphorism: “Do well by doing good.”. The phrase is more than a mantra for the PR field. In some corners it has long been an unofficial definition of public relations itself.

What Are Ceremonial Special Events?

HMA Public Relations

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. Click below for more]. The post What Are Ceremonial Special Events? appeared first on HMA Public Relations.

The Case for Consistent Business Development

Solo PR Pro

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients.