Sat.Jan 13, 2018 - Fri.Jan 19, 2018

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Amazon Sees a Winner With Streaming Football

Ronn Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon.

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Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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More Trending

What Editors and Writers Want From PR Pitches in 2018


In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

Words That Will Drive PR Interest

ImPRessions - Crenshaw Communications

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more.

A eulogy for the press release

PR Daily

Dear press releases, You had a good run. Once, you were all anyone needed to get the word out to journalists about a new product or service. You were the go-to tool for PR pros worldwide. Times have changed. Newsrooms are shrinking and PR pros must compete fiercely for the attention of journalists.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 (More) Tips to Help You Ace Your PR Writing Test

PR News

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building.

We’ve been busy in our Detroit office…


We’ve been busy in our Detroit office…. We’re six months into our Detroit office opening and things are moving quickly out here! Here’s a look at what we’ve been up to: Welcoming SEEVA and Bloomscape to the Barokas PR client roster.

A body language checklist for public speakers

PR Daily

In this era of smartphones, social media and intense scrutiny, we must be keenly aware of our body language. We must be conscious of what we’re projecting and what other people are receiving. To our benefit or detriment, body language conveys our intentions and communicates a message.

Embracing Language as a Storytelling Tool for PR in 2018


This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Create a Content Strategy That Enhances Your Earned Media Efforts


While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

In the burdensome era of Facebook and Instagram algorithms, how to make your content visible


With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends.

7 characteristics of brilliant copywriting

PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors.

Answering 6 key questions about Facebook big changes to the newsfeed

Communications Conversations

In case you haven’t heard, Mr. Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families.

Does Blockchain Really Have Marketing Potential? [UML]

Sword and the Script

Kodak stirred headlines this week when it announced an application of blockchain for digital photography. In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers.

Making Media Relations Connections

Shift Communications

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s J.P.

8 content strategy trends for better SEO and distribution

PR Daily

Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. Reboot Online recently compiled data from Hubspot’s State of Inbound Report , listing marketers’ top priorities for 2018.

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4 Tips for becoming a better writer

Media Bullseye

During college, I tutored students in writing. I had several students who returned on a regular basis during the semester. Throughout those three months, I watched their work become stronger.

Embracing Language as a Storytelling Tool for PR in 2018


This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

How to get Your Local Company in the Local Press

PR Fuel

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. However, you are struggling getting your company’s news in the local paper.

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How can savvy marketers make the most of direct mail campaigns?

PR Daily

Direct mail marketing isn’t dead. Despite rumors to the contrary, direct mail is still an effective way to reach consumers. In 2008, 93.1 billion pieces of direct mail were sent.

The Rise of Earned Media + What You Need to Know

Beyond PR

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives?

What Are Ceremonial Special Events?

HMA Public Relations

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. Click below for more]. The post What Are Ceremonial Special Events? appeared first on HMA Public Relations.

4 ways pro bono work benefits your career

PR Daily

One of America’s founding fathers, Benjamin Franklin is credited with the aphorism: “Do well by doing good.”. The phrase is more than a mantra for the PR field. In some corners it has long been an unofficial definition of public relations itself.

How to Boost PR Campaigns With Social Data

Beyond PR

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. .

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The Case for Consistent Business Development

Solo PR Pro

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients.

Should a brand take a stand on sensitive topics?

HMA Public Relations

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. Click below for more]. The post Should a brand take a stand on sensitive topics? appeared first on HMA Public Relations.

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