Sat.Nov 12, 2022 - Fri.Nov 18, 2022

Mastodon returns – what does it mean for PR and communications?

Stuart Bruce

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

How to stay positive when working in PR

Axia PR

Positivity is an important element for success in the world of public relations. Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Steps to Launch Your Small Business or Start-Up PR Campaigns | Business Wire Blog

Business Wire

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service.

4 surefire ways to attract new customers and build brand loyalty during the holiday season

Agility PR Solutions

The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries.

Retail 137

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

Responding to Public Criticism

Ronn Torossian

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue.

More Trending

What Is a Landing Page?

PR 20/20

W ould you believe us if we told you that nearly one in ten people who make it to a landing page become potential customers or leads? Well, you should! If you are looking for an effective lead conversion tool, landing pages will be your best friend.

eBook 52

A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? Video.

Viral 52

You still have to write for humans (and not just eighth graders)

Agility PR Solutions

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader.

Are Chatbots Right for Your Business?

HMA Public Relations

Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Email Marketing and Newsletter Essentials for Businesses

Ronn Torossian

Many companies these days understand that the core of all their success is solely reliant on them being able to turn prospects into paying customers. However, most companies won’t be able to operate for a long time if they only get potential consumers to only make a single purchase from them.

6 social media predictions to guide your 2023 strategy

PR Daily

What we might expect in the year ahead. Social media is constantly in flux. As platforms continuously work to enhance their users’ experiences, brands must be prepared to adapt.

Should you leave Twitter? 5 questions social change organizations should consider

Agility PR Solutions

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform.

Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Using Marketing Tools for Emails

Ronn Torossian

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely.

Tools 195

Measuring PR success: How much does reach matter?

PR Daily

It’s a difficult metric to obtain — is it even worth trying? Over the last 11 years, I’ve put a lot of clients in the press.

Data debacle: Marketing execs say their ability to predict customer behavior is guesswork

Agility PR Solutions

Data 130

Insurtech Round Table Explores Startup PR, Success Factors

Flack's Revenge

Episode 13 of PR, Done & Doner.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

ICON 2022 Recap: Marlee Matlin on Learning to Dream Big

PRSay

“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success.

Film 142

5 social media updates you need to know about this week

PR Daily

Including updates from YouTube, Instagram, Google and WhatsApp. When it comes to social media, it’s easy to get distracted. We’ve written a lot about Twitter’s plans under its new CEO Elon Musk, but there is so much more happening in the industry that will impact public relations professionals.

4 strategies every business should use for positive PR

Agility PR Solutions

As a business owner, you know that positive PR can make a big difference in your bottom line. But what are the best ways to create and maintain a good reputation? Here are four PR strategies that every business should use: 1. Keep your customers happy This one is obvious, but it bears repeating.

How Public Relations Builds Relationships When Market Conditions Change

The Hoyt Organization

What does economic change mean for your business? It means that you must be more strategic than ever in your marketing and communications.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

ICON 2022 Recap: NFL Great Emmitt Smith on Success on and off the Field

PRSay

“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It It has to be authentic.”.

Film 132

How REI crafted a Twitter pause statement that centers values

PR Daily

Here’s how they put their statement together. Recent concerns over Twitter’s commitment to creating a safe, inclusive and well-moderated environment have led organizations around the world to put a pause on their advertising on the platform. REI was among that number.

6 crucial components of your 2023 crisis plan

Agility PR Solutions

We can’t predict the future, no matter how hard we try. Sometimes, events happen with absolutely no warning and shake companies to their very foundations. In times like these, it’s important to be ready for anything. So how can you prepare yourself for anything that may come your way?

Mastodon as an alternate media sphere to Twitter: how to get started

Stephen Waddington

The first thing you need to know about Mastodon is that it’s not Twitter. But that’s a good thing. The hiatus around Twitter has spearheaded a search for alternatives. There’s no direct replacement in the way that there was when Friends Reunited and MySpace died.

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind.

5 ways executives can lead through ‘quiet quitting’

PR Daily

Leaders must lead through this issue. Many PR leaders with whom I’m in touch are concerned about quiet quitting. They should be. When people give up to a perceived level of what they’re supposed to give and no more, and that spreads, an agency or communications department can be in deep trouble.

3 timely tips for avoiding a PR slump over the holidays

Agility PR Solutions

The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation.

Tools 90