Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Communications 190

Communications Crisis Communications Crisis Corporate 190

Axia PR

NOVEMBER 14, 2022

Positivity is an important element for success in the world of public relations. Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team.

How To 62

How To Company Publicity Crisis Communications 62

Business Wire

NOVEMBER 15, 2022

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 389

Small Business Blogging Customer Service Social Media 389

Agility PR Solutions

NOVEMBER 13, 2022

The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries. It’s safe to say that the holiday season is the ideal time to […]. The post 4 surefire ways to attract new customers and build brand loyalty during the holiday season appeared first on Agility PR Solutions.

Brand 164

Brand Branding Retail Consumer 164

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

NOVEMBER 16, 2022

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the other hand, the same platforms can create a PR crisis in a matter of a few minutes if […].

Publicity 195

Publicity Customer Service Crisis Social Media 195

PR 20/20

NOVEMBER 16, 2022

W ould you believe us if we told you that nearly one in ten people who make it to a landing page become potential customers or leads? Well, you should! If you are looking for an effective lead conversion tool, landing pages will be your best friend. This post explores what a landing page is, what it’s used for, and the most significant benefits of implementing landing pages across your site.

eBook 69

eBook Tools B2B Examples 69

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? Video. Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story.

Video 52

Video Agency Viral Nonprofit 52

Agility PR Solutions

NOVEMBER 16, 2022

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90 percent of adult Americans 25 years or […]. The post You still have to write for humans (and not just eighth graders) appeared first on Agility PR Solutions.

Writing 86

Writing Study Marketing Publicity 86

HMA Public Relations

NOVEMBER 16, 2022

Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.

Consumer 68

Consumer Marketing 68

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

NOVEMBER 14, 2022

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. That’s because not only do companies have to create high quality, valuable […].

Tools 195

Tools Marketing Consumer Blogging 195

Flack's Revenge

NOVEMBER 17, 2022

Episode 13 of PR, Done & Doner. We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. Mark Hollmer , a veteran journalist who has covered the property/casualty insurance industry for more than a decade.

Insurance 156

Insurance Insurance Technology Pitching 156

PRSay

NOVEMBER 14, 2022

“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General Session of ICON 2022 in Grapevine, Texas.

Film 189

Film Local Education Interviews 189

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform.

Twitter 170

Twitter Policies Advertising Advertising 170

Axia PR

NOVEMBER 15, 2022

In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporate crisis insurance. In this episode you’ll learn what crisis insurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have. Tune in to learn more!

Insurance 113

Insurance Insurance Crisis Communications Crisis 113

PRSay

NOVEMBER 13, 2022

“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It has to be authentic.”. The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session of ICON 2022 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, today.

Film 172

Film Exercises Sports Leadership 172

Steve Barrett on PR

NOVEMBER 17, 2022

As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.

Marketing 131

Marketing Blogging 131

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

NOVEMBER 17, 2022

The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the year may not have quite the same impact during the end of the […]. The post 3 timely tips for avoiding a PR slump over the holidays appeared first on Agility PR Solutions.

Tools 160

Tools Publicity Marketing 160

5W PR

NOVEMBER 16, 2022

Due to the visual nature of the platform, Instagram has been able to attract users from a number of different countries all over the world. Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. One of the most effective tools that Instagram has introduced in terms of marketing efforts is Instagram Stories, which can allow companies to better define the custome

Instagram 88

Instagram B2B Company Leadership 88

PRSay

NOVEMBER 13, 2022

Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. She’s also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest to her: helping women turn thoughts into action and master a more confident mindset.

Instagram 124

Instagram Interviews Report Internal 124

The Hoyt Organization

NOVEMBER 17, 2022

What does economic change mean for your business? It means that you must be more strategic than ever in your marketing and communications. This is when a qualified and experienced public relations firm can build relationships, help you focus on what is important, craft the right message with the right tone, what media channels to […]. The post How Public Relations Builds Relationships When Market Conditions Change appeared first on The Hoyt Organization.

Publicity 101

Publicity Marketing Communications Media 101

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

NOVEMBER 14, 2022

From predicting future purchases to customer churn, marketers have strategized around the criticality of consumer data insights for years—but the reality is that more than four out of five marketing execs report difficulty in making data-driven decisions despite all of the consumer data at their disposal, according to a new study from predictive analytics firm Pecan […].

Data 156

Data Marketing Analytics Study 156

5W PR

NOVEMBER 13, 2022

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-b

B2B 88

B2B Marketing Product Launch YouTube 88

PRSay

NOVEMBER 15, 2022

As a young man from the small Caribbean island of Saint Vincent who moved to the United States, Anselm A. Beach saw a TV commercial that inspired him to join the U.S. Army. He was drawn by the importance of defending the country, he said. Now a senior adviser to the Secretary of the Army for Diversity and Inclusion, and Deputy Secretary of the Army, Beach said his career has been “a testimony to the opportunities available through military service.”.

Nonprofit 116

Nonprofit Storytelling Radio System 116

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations. Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. Richard Bagnall has dedicated his career to professionalising public relations. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning.

Measurement 98

Measurement Energy Conference Industry 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

NOVEMBER 14, 2022

As a business owner, you know that positive PR can make a big difference in your bottom line. But what are the best ways to create and maintain a good reputation? Here are four PR strategies that every business should use: 1. Keep your customers happy This one is obvious, but it bears repeating. Your […]. The post 4 strategies every business should use for positive PR appeared first on Agility PR Solutions.

Strategy 148

Strategy Reputation Publicity 148

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals.

Video 98

Video Agency Strategy Marketing 98

PRSay

NOVEMBER 18, 2022

Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said. “Uncertainty allows communications to thrive.”. Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. During his Nov. 14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicator

Communications 85

Communications Survey Conference Corporate 85