Sat.Aug 27, 2022 - Fri.Sep 02, 2022

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How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch.

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How brands should plan for the collision of the World Cup and Christmas

NewsWhip

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program. The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men.

Brand 78
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AP Style in Public Relations: Top Five Tips for Press Releases

Landis PR

Photo courtesy of Pexels. By Diana G. Haven. Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. New editions are released every other year, and the 56 th has almost 300 new and revised entries since the last update in 2020, including a new chapter on the importance and inclusion of inclusive storytelling; new infor

Publicity 111
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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck.

Brand 333
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it.

More Trending

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Is Your Marketing Personalized?

HMA Public Relations

Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.

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How to talk to the C-Suite about Public Relations

Remote PR Jobs

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. The frustrating part is that it does have the capacity to create massive business impact.

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Pitching News Today

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done.

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These were the top posts on Reddit in July 2022

NewsWhip

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . Here are some of the key takeaways for this month. r/MadeMeSmile held steady as the biggest rival for r/memes. Sporting events and cultural moments generated a huge amount of discussion. The top link posts were dominated by political discussions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Presspage - dirico partnership to streamline external corp comms workflow

Presspage

The process of developing and sharing content is “the bread and butter” for communications professionals. But there are many complexities in the PR content process that can make this task more complicated than it needs to be. dirico and Presspage both have been in the business of simplifying work for comms teams for over a decade and, in the process, have identified some of the key causes: Comms teams have long been disadvantaged by the scarcity of integrated tools, dedicated to their needs.

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5 things to watch post-Labor Day

Steve Barrett on PR

With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.

Industry 179
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Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker

Prowly

Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we’re talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […]. The post Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker appeared first on Prowly Magazine.

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How impact can make your brand and story newsworthy

Axia PR

Stories that affect more people are more likely to earn media coverage. Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right?

Brand 111
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Presspage - dirico partnership to streamline external corp comms workflow

Presspage

The process of developing and sharing content is “the bread and butter” for communications professionals. But there are many complexities in the PR content process that can make this task more complicated than it needs to be. dirico and Presspage both have been in the business of simplifying work for comms teams for over a decade and, in the process, have identified some of the key causes: Comms teams have long been disadvantaged by the scarcity of integrated tools, dedicated to their needs.

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8 Myths About Working with Journalists to Achieve Media Relations Goals  

Garrett Public Relations

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it … 8 Myths About Working with Journalists to Achieve Media Relations Goals Read More ».

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Welcome to the Club! PR Communities to Join in 2022

Prowly

Your partner doesn’t get it. Your best friend doesn’t get it. And your mom definitely doesn’t get it. Unless they are ambitious PR professionals too, they just don’t understand the thrills and challenges of working in PR. That’s why PR communities are so important. These are the places where you can ask a question (How […]. The post Welcome to the Club!

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What Is a CTA and How Do You Write One?

PR Fuel

Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? That’s not the only thing that CTAs are good for, however, as they’re a crucial component of successful. Read More The post What Is a CTA and How Do You Write One? appeared first on eReleases.

Writing 104
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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In Memoriam: Judith S. Bogart, APR, Fellow PRSA

PRSay

Judith S. Bogart, APR, Fellow PRSA, a distinguished PR leader who worked more than 50 years in the profession and served as a PRSA president, died on July 22 in Cincinnati. She was 85. In 1983, Bogart became the second woman to serve as PRSA’s president and remained active as a volunteer leader at all levels of the organization. During her 50-plus-year professional career, she served in a variety of organizational roles, including director of public relations for Sive/Young & Rubicam; vice p

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Back-to-School Career Booster: Volunteerism

Culpwrit

As college students return to campus, this is the right moment to think about volunteer opportunities that will help enhance resumes and future job prospects. While many students are laser-focused on classes and prospecting for paid internships, college freshman and sophomores and high school students would be wise to seek out relevant volunteer experiences… Continue reading Back-to-School Career Booster: Volunteerism.

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Should Anyone Advertise Alcohol?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Drive slower, pay taxes, vote — While we expect governments to tell us to do those things, we wouldn’t imagine they’d urge more alcohol intake, yet that’s exactly what one of the world’s leading nations is doing.

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Journalists Share Top 5 Pet Peeves & Advice for PR People

Bianchi Biz Blog

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Instead of just pontificating ourselves about how PR professionals can make an impactful pitch, we went directly to the source and gathered journalists’ responses to our query about their PR pet peeves and what advice they had for PR people.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

“Layoffs leave staff in shock,” read a recent headline in the Dallas Morning News. I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. At the time, North Texas was suffering its first widespread layoffs. People were shocked then. And when told they’ll lose their jobs, employees are just as shocked today.

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Which AI-created logo do you prefer for Ethics Month?

Ethical Voices

Like many people, I have been having a lot of fun playing around with Craiyon (formerly Dall E mini) the AI tool that can create some awesome images just from a sentence. It failed me when I asked it to create an image of Syracuse Football winning a game. I asked myself, what else could it do? I realized tomorrow starts Public Relations ethics month, so I asked it to create “a logo for ethics” month.

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How can travel tech make summer holidays more sustainable?

PR in High Definition

As September approaches, the summer holiday season is almost over. It’s been great to get back to jetting off to exciting new destinations after a difficult few years for the travel industry. Yet as climate change dominates the headlines, many of us may be thinking more about the environmental impacts of travel than in previous years. Personally, I’ve been pondering whether travel tech could be the solution – let’s think this through together.

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That’s a Wrap…For Now

HMA Public Relations

In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The latest PR and Social Media Campaigns Round Up

Prohibition

As summer draws to a close, we’re rounding up our favourite campaigns from August. From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove encourages women to #KeepTheGrey. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign.

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This Week in PR Ethics (9/1/22) Is it ever right to sabotage your company? Do you need an ethics advisor?

Ethical Voices

This week in public relations ethics there were some really interesting articles that look at duty, leadership and the need for counsel. Is it ever right to sabotage your company? – This article generated a lot of discussion among my peers. It looks at the hypocrisy of companies claiming to care about the environment yet they are representing companies damaging it.

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Creating a recession proof reputation

PR in High Definition

The current economic outlook is not what we’ve hoped for. With inflation rising to its highest level in 40 years , many businesses are rightly concerned about the future. Even some of the biggest tech companies are struggling with the current economic headwinds. Meta are slashing their hiring plans , while others are being forced to trim their current workforce.